Framer
No-code website platform for design, publishing and optimisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Framer B.V.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Rozengracht, Amsterdam, North Holland
- Company size
- 50–200
- Market role
- B2B SaaS Provider
- Official website
- framer.com
What Framer does
Framer operates a B2B SaaS model centred on a website creation platform that integrates design, content management, hosting and publishing. It creates value by collapsing multiple web production steps into one environment, which helps teams move from concept to live site faster and with less reliance on engineering resources. The business expands account value through tiered plans, enterprise upgrades, infrastructure add-ons, conversion tooling and ecosystem services around templates, plugins and expert partners.
Category differentiation
Framer is a website design and publishing SaaS platform, not a pure prototyping tool or a general digital agency. It competes more directly with website builders and modern CMS platforms than with standalone design software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Framer is a Dutch software company that provides a cloud-based no-code platform for designing, building, publishing and managing websites. Its product combines visual site creation, CMS, hosting, collaboration and optimisation features in a single workflow, reducing or removing the need for a separate developer handoff for many marketing and content-led web projects. The company also offers enterprise controls, advanced hosting, built-in experimentation tooling and a marketplace layer for templates, components and experts. Framer makes money primarily through subscription software plans sold to businesses, agencies, design teams and enterprises, with additional monetisation from usage-based add-ons and ecosystem transactions. Its customers are mainly professionals building marketing websites, landing pages and branded digital experiences rather than end consumers. Based on the funding data provided, it is an active, venture-backed scale-up headquartered in the Netherlands.
Company news briefing
Briefing updated:
Framer is expanding its AI capabilities with the launch of 'Skills', allowing teams to integrate reusable design guidance directly into projects for the Framer Agent. Alongside this product evolution, the platform continues to navigate marketplace self-publishing shifts, ecosystem integrations such as autonomous SEO agents and support widgets, and broader competitive developments in AI site building.
Business model & monetisation
Framer monetises mainly via recurring SaaS subscriptions, with plans that scale by site, features, usage limits and collaboration needs. It supplements this with custom-priced enterprise contracts, usage-based pricing for experimentation and funnel analytics through Convert, paid infrastructure add-ons such as Advanced Hosting, and ecosystem monetisation from marketplace activity and expert-led project demand generation.
- Core website platform subscriptions
- Software Subscription
- Enterprise plans
- Software Subscription
- Convert usage events
- Pay-per-Use
- Advanced Hosting add-on
- Software Subscription
- Marketplace-related transactions
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Introducing Skills: Teach the Framer Agent to design more like you and your team
Recorded impact score: 3.5/5
Framer introduces Skills, a new feature that lets teams capture reusable design guidance and connect it directly to the canvas, components, and styles in their projects, enabling the Framer Agent to produce more on-brand work.
How to build a lead generation tool with Framer Agents
Recorded impact score: 3/5
We built the AEO Scanner and Stack Score with Framer Agents. Each gives visitors a useful result and our team better context for follow-up. You can use the same setup for other lead generation tools.
Framer Marketplace Changes Spark Creator Controversies
Platform · Recorded impact score: 1/5
A Framer template creator documents ten recurring controversies around the Framer marketplace from 2023–2026, recounting personal experience selling templates since April 2023 and describing platform changes that affected discoverability and creator workflows. Key moments include the August 2023 release of an HTML-to-Framer Chrome extension, a 2024 marketplace redesign that removed the 'New' section and search, lengthy manual template review processes, perceived favoritism toward top creators, and Framer's 2026 decision to open the marketplace to self-published templates without prior review. The author urges creators to provide feedback to Framer, to focus on audience-building and niche products, and to treat marketplace upheavals as cyclical rather than terminal.
- Article author Danny Sapio reports selling his first Framer template on April 7, 2023 and now has seven templates on Framer.
- In August 2023 Framer released an HTML-to-Framer Chrome extension that allowed copying website sections into Framer as editable layers.
Claude Breaks 37-Year Math Record
Large Language Models (LLM) & AI · Recorded impact score: 5/5
AI Secret reports several major AI industry developments: Anthropic used an unreleased Claude variant to increase the provable share of Riemann zeta zeros on the critical line from 41.6% to 67.2%, a jump previously advanced 0.8% across 37 years. Anthropic is also shipping an invisible text watermark on Claude models launched after August 2 to comply with EU AI Act Article 50. Meta released Muse Glimmer, a 30B open-weight agent model under Apache 2.0 runnable locally. NVIDIA announced partnerships with Apollo, BlackRock, Blackstone, Brookfield, Goldman Sachs and KKR to mobilize over $500B of third‑party capital for AI data centers. The piece is a newsletter roundup published 2026-08-11.
- Anthropic ran an unreleased Claude on the Riemann Hypothesis and increased the provable share of zeta zeros on the critical line from 41.6% to 67.2%.
- Any Claude model launched on or after August 2 ships with an invisible text watermark; older models must comply by December 2 and are being retrofitted.
Explore company relationships
Questions about Framer
What is Framer?
Framer is a B2B SaaS platform for visually designing, building, publishing and optimising websites with integrated CMS, hosting and collaboration.
Who uses Framer?
It is used by designers, agencies, marketers, product teams, startups and enterprises that need to build and manage websites and landing pages.
How does Framer make money?
Framer earns revenue from recurring subscription plans, enterprise contracts, usage-based add-ons such as Convert, hosting add-ons and likely ecosystem-related marketplace monetisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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