FOX
FOX subsidiary operating consumer streaming and converged advertising platforms.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Fox Digital Services LLC
- Entity type
- COMPANY
- Market role
- Publisher & Media Owner
- Official website
- fox.com
What FOX does
The business converts FOX-owned content, audience engagement and distribution rights into direct subscription and advertising revenue. FOX One packages live and on-demand programming as a paid consumer streaming offer. AdRise and FOX AdStudio package FOX and Tubi inventory, engagement signals, planning, activation and measurement capabilities for advertisers and agencies buying cross-platform video campaigns. Distribution and affiliate revenue remain part of Fox Corporation’s broader model but are not directly attributable to Fox Digital Services LLC.
Category differentiation
Fox Digital Services LLC is the subsidiary providing FOX consumer digital services, not Fox Corporation itself and not a standalone software vendor. Its advertising technology products commercialise FOX-owned media inventory rather than open-web inventory from unrelated publishers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Fox Digital Services LLC is the Fox Corporation subsidiary that provides FOX consumer digital services, including the FOX One direct-to-consumer streaming service. It operates digital touchpoints for live and on-demand news, sports and entertainment programming and supports FOX’s consumer streaming, advertising and audience-engagement activities. The subsidiary supports a mixed commercial model. Consumers pay recurring subscriptions for FOX One, while brands and agencies buy advertising campaigns across FOX and Tubi inventory through advertising products including AdRise and FOX AdStudio. These products unite audience planning, activation, inventory access and outcome measurement across linear television, streaming and digital environments.
Company news briefing
Briefing updated:
Fox Corporation faces heightened antitrust scrutiny from the U.S. Department of Justice regarding its proposed $22 billion acquisition of Roku, with a second request extending the review timeline. Meanwhile, Netflix is reportedly exploring platform integrations that could include Fox One alongside competitors. Additionally, Fox's ad-supported streaming service Tubi launched its largest global brand campaign, 'Find Any Feeling For Free,' backed by a movie recommendation hotline and reporting over 110 million monthly active users.
Business model & monetisation
FOX One uses recurring consumer subscription pricing, starting at $19.99 per month after a free trial, alongside annual and bundled subscription offers. The advertising platforms monetise FOX-owned and Tubi inventory through direct and programmatic campaign sales, audience activation, advertising delivery and outcome measurement. Fox Corporation also earns distribution and affiliate fees at parent level; no standalone pricing for AdRise or FOX AdStudio is published.
- FOX One subscriptions
- Recurring consumer subscriptions and bundles
- FOX and Tubi advertising inventory
- Direct and programmatic advertising sales
- Audience activation and campaign measurement
- Advertising campaign commercialisation
- Fox Corporation distribution and affiliate fees
- Distribution agreements
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Subsidiaries & acquisitions
- OpenAP
Cross-publisher TV advertising identity, activation and measurement platform.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Fox NFL Promos Revive Original Characters for New Season
Marketing Campaign · Recorded impact score: 1/5
Fox is launching its NFL season with a new promotional campaign that brings back original characters from last year's promos for the first time. The characters Barb, Cornell, and Gerry previously gained knowledge from Tom Brady's 'seven-ring football brain.' In the new campaign, they must also absorb Michael Strahan's NFL expertise, as Strahan joins Fox as an analyst. This marks a strategic move to build brand continuity and leverage returning talent in their marketing.
- Fox is bringing back original promo characters for the first time.
- Characters Barb, Cornell, and Gerry are featured in the new campaign.
Tubi Launches Emotional Marketing Campaign with Movie Recommendation Hotline
Marketing · Recorded impact score: 2/5
Tubi, Fox Corporation's free ad-supported streaming service, launched its largest-ever global brand campaign, 'Find Any Feeling For Free,' on September 10, 2026. The campaign connects viewers' emotions with movie and show recommendations, featuring nine 15-second commercials created with agency Mischief @ No Fixed Address. In the US, Tubi introduced TubiFone, a hotline (1-833-605-TUBI) where callers receive personalized suggestions based on their mood. This launch coincides with Tubi announcing over 110 million monthly active users, a 14% year-over-year increase, across markets including the US, Canada, Mexico, Latin America, UK, and Australia. CMO Nicole Parlapiano emphasized that content choices are often driven by emotional needs, and the campaign taps into that. The initiative aims to strengthen Tubi's brand as a destination for free, emotionally resonant content.
- Tubi launched its largest-ever global campaign 'Find Any Feeling For Free' on September 10, 2026.
- The campaign includes nine 15-second commercials created with Mischief @ No Fixed Address.
DOJ Demands More Data on Fox's $22B Roku Acquisition
M&A · Recorded impact score: 4/5
Fox Corporation's proposed $22 billion acquisition of Roku is under heightened antitrust scrutiny as the U.S. Department of Justice (DOJ) issued a second request following the initial HSR waiting period that expired on September 8, 2026. This deeper review requires both companies to provide extensive internal documents and data, with regulators examining potential anticompetitive effects, including whether the merged entity could favor Fox-owned content like news, sports, and Tubi on Roku's dominant streaming platform, used in over 100 million households. The merger cannot close until the companies comply and a new waiting period expires. The agreement's drop-dead date is June 14, 2027, with extensions possible. Given that DOJ second-request investigations average eight to ten months, an industry-expected first-half 2027 close is now considered optimistic, with late 2027 or early 2028 more likely. Outcomes range from unconditional clearance to behavioral remedies or a lawsuit to block the deal.
- DOJ issued a second request to Fox and Roku after the initial HSR waiting period expired on September 8, 2026.
- Fox plans to acquire Roku for $22 billion, with a drop-dead date of June 14, 2027, and extensions possible.
CTV Consolidation Hits a Measurement Crossroads
Connected TV (CTV) & OTT · Recorded impact score: 4/5
Alex Yip, Director of Product Strategy at AppsFlyer, argues that consolidation across the Connected TV (CTV) ecosystem is driven by companies seeking control of four capabilities — the screen, the pipes, the checkout and measurement — but that measurement behaves differently. While screens, supply/pipes and checkout data gain value from ownership, measurement gains value from neutrality, interoperability and cross-platform visibility. Recent M&A activity (e.g., Fox/Roku, Walmart/Vizio/Vibe, Mediaocean/Innovid, DoubleVerify/Rockerbox, iSpot/605) shows companies assembling parts of the CTV stack, but measurement largely consolidates within its own layer even as platforms try to internalize it. The tension between closed-loop platform measurement and advertisers’ demand for independent, omnichannel measurement is the central unresolved issue in this consolidation cycle.
- Alex Yip is Director of Product Strategy at AppsFlyer and wrote the piece on CTV consolidation and measurement.
- The article states CTV viewing has eclipsed linear TV and that CTV ad spend is poised to grow by 14% year-on-year.
Explore company relationships
Questions about FOX
What is Fox Digital Services LLC?
It is the Fox Corporation subsidiary that provides FOX consumer digital services, including FOX One and related FOX online services.
Who uses FOX digital services?
Consumers use FOX One for streaming, while brands, agencies and media buyers use AdRise and FOX AdStudio for advertising campaigns.
How does Fox Digital Services LLC make money?
It supports recurring FOX One subscriptions and advertising revenue from FOX and Tubi inventory, audience activation and campaign measurement.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
28 publicly documented primary sources and citations linked across the market graph.
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