foodora
European food-delivery and quick-commerce marketplace for consumers, merchants and riders.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Foodora AB
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Sweden
- Company size
- 1,001–5,000
- Market role
- B2C Consumer App / Platform
- Official website
- foodora.com
What foodora does
Foodora operates a multi-sided delivery marketplace. It aggregates local demand from consumers, merchant supply from restaurants and retailers, and fulfilment capacity from riders. The platform manages discovery, ordering, payment, merchant order transmission, dispatch and delivery tracking. It creates value by giving merchants incremental digital demand and delivery infrastructure while giving consumers a single interface for local food, grocery and retail orders.
Category differentiation
Foodora is a consumer local-delivery and quick-commerce marketplace, not a restaurant chain, a grocery retailer alone or a standalone courier company. It is a Delivery Hero subsidiary rather than the separate food-delivery operations historically associated with the brand in Germany and Canada.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Foodora AB is a Swedish subsidiary of Delivery Hero SE operating a multi-sided local-delivery marketplace in Austria, Czechia, Hungary, Norway and Sweden. Consumers use its web and mobile channels to order restaurant meals, groceries, household essentials and other local goods; restaurants, grocery retailers and local shops receive and manage orders through tablets, restaurant software integrations and partner tools. Delivery riders fulfil orders. The company generates marketplace revenue primarily from commissions paid by merchants on completed sales, alongside consumer delivery and service charges. It also earns recurring consumer-membership revenue through foodora PRO and corporate-ordering revenue through foodora Business accounts, vouchers, gift cards and employer allowances. Its customers include consumers, merchant partners and employers funding employee ordering benefits.
Business model & monetisation
Foodora's primary revenue mechanism is a commission charged to restaurant and shop partners only when a sale occurs. Consumers also pay delivery, service and applicable minimum-order charges. foodora PRO generates recurring subscription revenue in return for unlimited free deliveries and exclusive promotions. foodora Business monetises employer-funded corporate ordering, vouchers, gift cards and allowances. Partner-funded promotions, featured placement and display advertising provide additional merchant monetisation.
- Merchant commissions on completed sales
- Percentage Take-Rate
- Consumer delivery and service charges
- Service Fee
- foodora PRO memberships
- Content Subscription
- Corporate accounts, vouchers and allowances
- Service Fee
- Partner-funded promotions and advertising
- Ad-Supported
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about foodora
What is foodora?
Foodora is a Delivery Hero-owned digital marketplace for restaurant meals, groceries, household essentials and local retail delivery.
Who uses foodora?
Consumers, restaurants, grocery retailers, local shops, delivery riders and employers using foodora Business use the platform.
How does foodora make money?
Foodora earns merchant commissions on completed sales, consumer delivery and service charges, foodora PRO subscriptions, corporate-ordering revenue and partner promotions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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