Agile Market Research & Polling · MarTech Vendor · Agency & Consultancy
Evidenza
Synthetic AI market research for enterprise go-to-market planning.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Evidenza AI, Inc.
- Entity type
- COMPANY
- Headquarters
- United States
- Company size
- 10–49
- Market cluster / sector
- Agile Market Research & Polling
- Market role
- MarTech Vendor · Agency & Consultancy
- Official website
- evidenza.ai
What Evidenza does
Evidenza creates value by substituting synthetic AI customer samples for parts of conventional respondent recruitment, survey fieldwork and qualitative interviewing. It sells both platform-led research workflows and managed engagements in which its team designs studies, creates synthetic samples, analyses results and delivers strategic plans. The model combines proprietary software with high-touch advisory delivery, allowing customers to purchase research outcomes rather than only access to a tool.
Category differentiation
Evidenza is a B2B synthetic market-research and planning provider, not a conventional human respondent panel or a general-purpose generative AI model provider. It combines synthetic-audience research software with managed research consulting.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Evidenza AI, Inc. is a private United States company operating a business-to-business synthetic market-research platform. It generates AI-based customer profiles, fields custom quantitative surveys and qualitative interviews against synthetic samples, and turns findings into segmentation, positioning, creative-testing, brand-measurement and go-to-market planning outputs. Its users include enterprise marketing, brand, product marketing, market-research, sales and strategy teams, particularly those studying difficult-to-recruit B2B audiences. The company combines software access with a managed, white-glove research service. Its managed engagements cover study design, synthetic-sample creation, survey and interview execution, analysis, strategic recommendations, implementation support and marketing-plan creation. Revenue is generated through customised enterprise research engagements priced according to project scope and complexity; self-service software pricing is not publicly disclosed.
Business model & monetisation
Evidenza monetises primarily through customised, premium managed research engagements. Project pricing is determined by each study's scope and complexity, with sales conducted through direct contact and proposals rather than public rate cards. The company also provides software-platform access for self-directed research, but public subscription or usage pricing is not disclosed. Managed delivery encompasses research design, synthetic sampling, qualitative interviews, quantitative surveys, analysis, recommendations and marketing-plan outputs.
- Custom managed synthetic research engagements
- Scope- and complexity-based project fees
- Self-service synthetic research platform access
- Software subscription or access fees; public pricing undisclosed
Products & capabilities
No products with linked sources are available in this view.
Unlock Full Intelligence Profile for Evidenza
Get unlimited access to corporate ownership, historical M&A transactions, verified tech stack telemetry, and live market signals in the interactive Knowledge Graph.
Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Competitors & alternatives
Track competitor shifts
Receive automated telemetry on strategic moves, acquisitions, and market share shifts across Evidenza's competitive landscape.
AI SaaS for synthetic user, product and market research.
Enterprise SaaS for experience management, feedback analytics and workflow action.
Enterprise AI platform for end-to-end qualitative customer research.
Enterprise AI platform for simulated-population behavioural decision testing.
AI marketing automation for end-to-end B2B demand generation.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Mark Ritson on Using Synthetic Data for Marketing Strategy
Marketing Technology · Recorded impact score: 3/5
In this article, marketing expert Mark Ritson explains how synthetic data, generated by AI, can transform marketing planning. Using a practical example of a hypothetical marketing plan for Tabasco in Canada, he walks through six steps: market research, segmentation, targeting, positioning, setting commercial objectives, and building the marketing mix. Ritson highlights that synthetic data can simulate thousands of consumers at a fraction of the cost of traditional research—about $10,000 compared to over $2 million. He emphasizes that while synthetic data is not a substitute for real consumer data, it can help marketers understand markets, identify target audiences, and develop strategies more efficiently. Ritson is an investor in Evidenza, the company behind the planning platform '10 Slides', which he describes as a major advance in brand management. However, he also cautions that marketers should validate synthetic findings with real data.
- Mark Ritson is an investor in Evidenza, the company behind the synthetic research platform 10 Slides.
- Ritson's demo uses a 2027 marketing plan for Tabasco in Canada based on almost 10,000 synthetic consumers.
Mark Ritson: Even Synthetic Ritsons Can't Tell Anthropic Everything
Market Research · Recorded impact score: 2/5
Mark Ritson analyzes the customer experience survey he received from Anthropic for its Claude Cowork product. Despite being a shareholder in synthetic research company Evidenza, Ritson argues that Anthropic's use of traditional human surveys validates the need for organic research alongside synthetic data. He compares the survey's quality to industry standards, noting its behavioral focus and use of metrics like Net Promoter Score and product-market fit. He emphasizes that synthetic data, while fast and scalable, cannot capture unique lived experiences, such as the frustration of a lost file. Ritson advocates for a combined approach, using synthetic research for scale and organic research for calibration, highlighting the complementary nature of both methods in market research.
- Mark Ritson received and analyzed a customer survey from Anthropic for its Claude Cowork product.
- Ritson is a minority shareholder (2%) in Evidenza, a synthetic research company.
Explore company relationships
Questions about Evidenza
What is Evidenza?
Evidenza is a synthetic market-research platform that uses AI-generated customer profiles for surveys, interviews and go-to-market planning.
Who uses Evidenza?
Enterprise marketing, brand, product marketing, market-research, sales and strategy teams use Evidenza.
How does Evidenza make money?
Evidenza earns customised fees for managed synthetic-research engagements and provides software-platform access with undisclosed public pricing.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
Continue your research on Evidenza
Open additional company details, personal Watchlists and your Strategic Intelligence Agent in Polaris7. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Daily intelligent monitoring · Verified primary sources.
Unlock full intelligence profile, ownership & live market signals