Agile Market Research & Polling · MarTech Vendor
Synthetic Users
AI SaaS for synthetic user, product and market research.
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Profile record updated:
Company facts
- Official name
- Synthetic Users, Inc.
- Entity type
- COMPANY
- Headquarters
- United States
- Company size
- <10
- Market cluster / sector
- Agile Market Research & Polling
- Market role
- MarTech Vendor
- Official website
- syntheticusers.com
What Synthetic Users does
Synthetic Users creates value by replacing participant recruitment, scheduling and manual research execution with synthetic, configurable audience models and AI-led research workflows. Customers subscribe annually to access a shared token allocation that can be used across interviews, surveys, concept validation, ethnographic studies and website tests. The platform expands utility through reusable audience segments, research outputs, API access and proprietary-data enrichment.
Category differentiation
Synthetic Users is a B2B synthetic-research software platform, not a human participant-recruitment marketplace or a general-purpose consumer chatbot.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Synthetic Users, Inc. is a United States-based B2B SaaS company providing AI-powered user and market research. Its platform generates configurable synthetic participants and conducts interviews, surveys, concept tests, ethnographic studies and live website usability tests. It delivers transcripts, screenshots, reports and aggregated findings for product, UX, design, market-research and innovation teams. The company sells annual SaaS plans structured around shared Research Token pools. Plans start at $12,500 annually, with tokens consumed across study types and interview depths. The platform also provides API access, proprietary-data enrichment through retrieval-augmented generation, and integrations with ChatGPT and Claude.
Business model & monetisation
Synthetic Users monetises through annual SaaS subscriptions with shared Research Token pools. Plans start at $12,500 per year and cover flexible usage across research studies; token consumption changes by interview depth and stimulus type. The commercial model includes unlimited collaborative seats, limited token rollover at renewal, API access and enterprise capabilities, while standalone API pricing is not publicly specified.
- Annual platform plans
- Software Subscription with shared Research Token allocation
- Token-based research consumption
- Pay-per-Use within annual subscription allocation
- API and enterprise capabilities
- Enterprise software access
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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AI-moderated enterprise platform for scalable customer and market research.
Enterprise AI platform for end-to-end qualitative customer research.
Synthetic AI market research for enterprise go-to-market planning.
AI-moderated user research and participant recruitment platform.
AI-powered enterprise market research and audience simulation platform.
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Recent recorded signals
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Questions about Synthetic Users
What is Synthetic Users?
Synthetic Users is a B2B SaaS platform that uses AI-generated synthetic participants for user, product and market research.
Who uses Synthetic Users?
Product managers, UX researchers, market researchers, designers, founders and innovation teams use the platform.
How does Synthetic Users make money?
Synthetic Users sells annual SaaS plans beginning at $12,500, using shared Research Token pools across research studies.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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