Digilant
Programmatic media agency with proprietary media intelligence platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Digilant
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- United States
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- digilant.com
What Digilant does
Digilant runs a hybrid service-and-software model. It sells managed programmatic media planning, buying, research, analytics, and data onboarding services to advertisers and agencies, while using its proprietary Nexus platform to centralise campaign intelligence, activation, and reporting. The service layer drives execution and client management, and the platform layer improves efficiency, transparency, and retention by embedding Digilant into customer workflows across planning, buying, and measurement.
Category differentiation
Digilant is not a self-serve DSP or a foundational AI model provider. It is a managed programmatic media agency with proprietary analytics and intelligence technology for advertisers and agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Digilant is a private US-based programmatic media planning and buying company owned by ISPD. It operates primarily as an agency and consultancy for brands and advertising agencies, providing managed omnichannel campaign planning, programmatic execution, audience strategy, analytics, and data onboarding. Its core technology asset is Nexus, a proprietary media intelligence ecosystem that unifies audience insights, activation, analytics, reporting, and first-party data workflows. The company generates revenue through managed media services and technology-enabled campaign execution, with commercial models centred on service fees and a margin or take-rate on media spend. Digilant serves business customers rather than consumers, with a stated focus on brands, agencies, and particularly mid-market advertisers seeking outsourced programmatic expertise across display, CTV, social, audio, and DOOH.
Business model & monetisation
Digilant monetises through managed service fees for strategy, planning, analytics, data onboarding, and campaign operations, combined with a percentage take-rate or margin on media spend executed programmatically. Nexus also functions as a proprietary technology layer that can be bundled into managed engagements and supports software-style value capture through platform access, workflow centralisation, and reporting.
- Managed media planning and buying
- Percentage take-rate on media spend plus service fees
- Research and strategy services
- Service fee
- Analytics and intelligence services
- Service fee
- Data onboarding and activation services
- Service fee
- Platform access via Nexus
- Software subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Digilant
What is Digilant?
Digilant is a programmatic media planning and buying company that combines managed services with its proprietary Nexus media intelligence platform.
Who uses Digilant?
Digilant is used by advertiser brands and advertising agencies, particularly mid-market teams that need outsourced omnichannel programmatic expertise.
How does Digilant make money?
Digilant makes money through managed service fees, strategy and analytics fees, and a margin or take-rate on media spend executed through programmatic channels.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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