Decentralised Advertising
Decentralised programmatic advertising infrastructure for publishers, buyers and data owners.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Decentralised Advertising LTD
- Entity type
- COMPANY
- Headquarters
- United Kingdom
- Market role
- AdTech Vendor
- Official website
- dahq.io
What Decentralised Advertising does
The company operates a B2B adtech infrastructure model. It offers interoperable software products across the sell-side, buy-side and data layer of programmatic advertising, aiming to replace parts of the traditional intermediary chain with direct contract-based trading. Value is created by helping publishers expose inventory directly, enabling buyers to transact without opaque intermediaries, and allowing data owners to activate or monetise data in a privacy-compliant way. Commercially, this points to a mix of software fees and transaction-linked monetisation tied to platform usage.
Category differentiation
This is an adtech infrastructure company, not a general blockchain project or a media agency. It should be distinguished from conventional DSPs and ad servers by its smart contract-based, direct trading architecture.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Decentralised Advertising Limited is a UK adtech company building a decentralised programmatic advertising stack. Its product suite includes Galaxy, a Prebid-compatible ad server and exchange layer for publishers; Nova, a lightweight DSP for media buyers; and Horizon, a privacy-compliant data activation layer for first- and third-party data. The business is centred on direct trading between publishers and buyers using smart contracts, with an emphasis on transparency, privacy compliance and reducing intermediary fees in the programmatic supply chain. Its customers are publishers, media owners, ad operations teams, data providers, advertisers and programmatic buying teams. The company generates value by providing B2B software and transaction infrastructure rather than operating as a media owner or agency. Revenue comes from a combination of software access, platform usage and transaction-related fees tied to trading and data activation within its ecosystem.
Business model & monetisation
The stated positioning suggests a hybrid monetisation model. The core likely combines SaaS-style platform access for ad serving, bidding and data activation with transaction-related fees or take rates embedded in direct trading between buyers and publishers. The proposition is framed around lowering infrastructure and intermediary costs rather than maximising hidden margin, so pricing is likely linked to usage, implementation and ecosystem participation instead of traditional opaque adtech spreads.
- Platform access for ad serving and buying tools
- SaaS / software subscription
- Transaction fees from buyer-publisher trading
- Percentage take-rate
- Data activation and monetisation infrastructure
- Usage-based platform fees
- Implementation and onboarding support
- Service fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Decentralised Advertising Limited
IAB vendor record: 1229
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4, 5, 6
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Decentralised Advertising
What is Decentralised Advertising?
It is a UK adtech company building programmatic advertising infrastructure for direct trading between publishers, buyers and data owners.
Who uses Decentralised Advertising?
Its users are business customers such as publishers, media owners, ad operations teams, programmatic traders, advertisers and data providers.
How does Decentralised Advertising make money?
It likely earns revenue from software access, usage fees and transaction-linked fees across its ad serving, buying and data activation products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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