CPEx
Czech publisher exchange for premium programmatic advertising inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Czech Publisher Exchange z.s.p.o.
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Pernerova 702/39, 186 00 Prague 8 (registered seat)
- Company size
- <10
- Market role
- Media Sales House
- Official website
- cpex.cz
What CPEx does
CPEx operates a joint monetisation model for Czech publishers. It aggregates member inventory, packages access for advertisers and agencies through RTB and managed buying, and improves monetisation through pricing controls, audience data and identity-enabled targeting. The platform creates value by concentrating premium local supply, reducing fragmentation for buyers, and giving publishers shared infrastructure for programmatic sales, consent and cookieless activation.
Category differentiation
CPEx is a Czech publisher advertising exchange and monetisation platform, not a consumer media brand or a standalone global SSP on the scale of Magnite or PubMatic. It is best understood as a local premium inventory consortium with supporting data, identity and campaign services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
CPEx is a Czech publisher exchange and programmatic advertising platform that aggregates advertising inventory from major local media owners and sells it to advertisers and agencies through RTB-based trading. It acts as a single access point to premium Czech publisher inventory, supporting display, video and audience-based buying, while also providing managed campaign execution for buyers and monetisation infrastructure for publishers. The organisation generates revenue primarily from fees or margin on programmatic media spend transacted through its exchange and managed services. It also creates value through audience targeting products, a local cookieless identity solution and a shared consent framework that support compliant targeting and monetisation for participating publishers. Its direct customers are advertisers, media agencies and publisher partners operating in the Czech market.
Business model & monetisation
CPEx monetises mainly through programmatic transaction fees or media margin on spend flowing through its exchange, including RTB auctions and managed campaigns. Secondary revenue comes from value-added managed services such as campaign setup, optimisation and reporting, and from monetising audience targeting capabilities used by advertisers and agencies. Identity and consent products appear to function mainly as enabling infrastructure that strengthens network participation and monetisation rather than as standalone subscription-led software.
- Programmatic media trading on aggregated publisher inventory
- Percentage take-rate on media spend / exchange transactions
- Managed campaign execution and reporting
- Service fee / campaign management margin
- Audience targeting and data-enabled activation
- Data-driven media uplift / bundled monetisation
- Identity and consent infrastructure
- Bundled ecosystem enablement
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Czech Publisher Exchange z.s.p.o.
IAB vendor record: 570
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 3
- Indexed sellers.json entries
- 34 · cpex.cz
Products & market categories
Technology
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about CPEx
What is CPEx?
CPEx is a Czech publisher exchange that aggregates premium digital advertising inventory from local media owners and sells it programmatically to advertisers and agencies.
Who uses CPEx?
Its main users are advertisers, media agencies and Czech digital publishers seeking premium local reach, audience targeting and monetisation infrastructure.
How does CPEx make money?
It primarily earns fees or margin on programmatic media spend and managed campaigns, with additional value from audience targeting and related monetisation services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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