CPEx

CPEx is a Czech publisher exchange and programmatic advertising platform that aggregates advertising inventory from major local media owners and sells it to advertisers and agencies through RTB-based trading. It acts as a single access point to premium Czech publisher inventory, supporting display, video and audience-based buying, while also providing managed campaign execution for buyers and monetisation infrastructure for publishers. The organisation generates revenue primarily from fees or margin on programmatic media spend transacted through its exchange and managed services. It also creates value through audience targeting products, a local cookieless identity solution and a shared consent framework that support compliant targeting and monetisation for participating publishers. Its direct customers are advertisers, media agencies and publisher partners operating in the Czech market.