B2B Sales Engagement & Intelligence · MarTech Vendor · B2B SaaS Provider
Copper
Google Workspace-native CRM for service businesses and sales teams.
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Profile record updated:
Company facts
- Official name
- Copper CRM, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Company size
- 50–200
- Market cluster / sector
- B2B Sales Engagement & Intelligence
- Market role
- MarTech Vendor · B2B SaaS Provider
- Official website
- copper.com
What Copper does
Copper operates a B2B SaaS model centred on CRM software for service-oriented organisations. It creates value by reducing manual CRM administration, embedding sales and relationship workflows inside Google Workspace, and consolidating contact, pipeline, and activity data into one operational system. Revenue scales as customers add users, adopt more advanced plan tiers, and deepen workflow dependence on the platform.
Category differentiation
Copper is a B2B CRM software company, not a metals business or a general-purpose project management vendor. It competes in CRM and workflow software with a specific Google Workspace integration focus.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Copper CRM, Inc. is a private software company that sells cloud-based customer relationship management software under the Copper brand. Its product is built around native integration with Google Workspace and combines contact management, sales pipeline tracking, workflow automation, email integration, and reporting. The platform is positioned for small to mid-sized service businesses, sales teams, agencies, and organisations that operate heavily inside Gmail and related Google tools. Copper generates revenue through subscription software sold on a per-user, tiered basis. Its commercial model depends on acquiring business teams, expanding seat count, and moving customers to higher-value plans with more automation, reporting, and integration capabilities. The company strengthened its product intelligence layer through the 2021 acquisition of Sherlock, adding engagement analytics to improve customer and account insight within the CRM environment.
Business model & monetisation
Copper monetises through recurring SaaS subscriptions priced per user per month across tiered plans. Pricing scales with feature access, workflow automation, reporting depth, and integrations. Revenue growth comes from new customer acquisition, seat expansion within existing accounts, annual billing commitments, and upgrades from entry tiers to higher-value plans.
- CRM software subscriptions
- Software Subscription
- Plan upgrades and seat expansion
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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CRM and growth software platform for business teams.
Work management and business workflow software for teams and enterprises.
Project management SaaS built around Google Workspace.
Enterprise SaaS platform for CRM, marketing, data, analytics, and workflows.
Subscription CRM platform for SMB sales and revenue teams.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Manager, Demand Generation(Manager) | Marketing | Canada |
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Questions about Copper
What is Copper?
Copper is a cloud-based CRM platform for businesses, built to work natively with Google Workspace for contact management, pipeline tracking, automation, and reporting.
Who uses Copper?
Copper is used by small to mid-sized service businesses, sales teams, agencies, and organisations that run their workflows inside Google Workspace.
How does Copper make money?
Copper makes money through recurring per-user SaaS subscriptions, with revenue expanding through higher-tier plans, added seats, and annual commitments.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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