Cooby
WhatsApp-first CRM and lead qualification platform for sales teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Navis One Lab, LLC
- Entity type
- COMPANY
- Headquarters
- United States
- Company size
- 10–49
- Market role
- Media Sales House
- Official website
- cooby.co
What Cooby does
Cooby creates value by converting unstructured WhatsApp conversations into structured sales data and operational workflows inside business CRM systems. Its software reduces manual logging, improves visibility across sales activity and makes WhatsApp usable as a governed revenue channel. It complements the software layer with managed lead qualification services for businesses that need always-on inbound response and handoff. This combines product revenue from workflow software with service revenue from outsourced sales operations support.
Category differentiation
Cooby is not a general-purpose CRM suite and not a consumer messaging app. It is a B2B WhatsApp workflow and CRM integration platform with an additional managed lead qualification service.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Cooby is a private B2B software company that provides a WhatsApp-first sales CRM and messaging workflow platform. Its core product synchronises WhatsApp conversations with CRM systems such as HubSpot, Salesforce and custom platforms, allowing sales and revenue teams to track conversations, log activity, manage messaging workflows and maintain reporting discipline inside existing CRM environments. The company monetises through subscription SaaS plans and through a managed service offering called Sales Agent, which qualifies inbound WhatsApp leads and routes them to internal sales teams. Its direct customers are businesses that use WhatsApp as a core sales or customer communication channel, particularly sales teams, revenue operations teams and organisations handling high inbound lead volumes.
Business model & monetisation
Cooby uses a tiered software subscription model for its WhatsApp CRM platform and related CRM integration capabilities. Paid plans unlock team features, CRM synchronisation and workflow tooling, while enterprise arrangements are structured around scale and integration complexity. The company also generates service revenue from its managed Sales Agent offering, which is sold as a lead handling and qualification service contract for businesses operating high-volume inbound WhatsApp channels.
- WhatsApp CRM software subscriptions
- Software Subscription
- CRM integration and team feature plans
- Software Subscription
- Managed Sales Agent service
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Cooby
What is Cooby?
Cooby is a WhatsApp-first sales CRM and messaging platform that syncs conversations into business CRM systems and supports structured sales workflows.
Who uses Cooby?
Sales teams, revenue operations teams and businesses that manage customer communication or inbound leads through WhatsApp use Cooby.
How does Cooby make money?
Cooby makes money through paid SaaS subscriptions for its WhatsApp CRM platform and service fees for its managed Sales Agent lead qualification offering.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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