Comingsoon.it
Italian entertainment publisher monetising audience attention through digital advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Anicaflash s.r.l.
- Entity type
- COMPANY
- Founded
- 1999
- Headquarters
- Via Alessandro Allori 9, 00142 Roma, Lazio
- Company size
- 10–49
- Market role
- Publisher & Media Owner
- Official website
- comingsoon.it
What Comingsoon.it does
The company operates a publisher-led media model. It attracts consumer traffic through entertainment news, title databases, trailers and discovery utilities, then monetises that attention by selling digital advertising inventory across its website and mobile app. Value is created by combining editorial content with practical viewing tools that increase repeat visits and contextual ad opportunities for brands targeting film, TV and streaming audiences.
Category differentiation
This is an Italian entertainment publishing property and advertising inventory business, not a film production studio or a global movie database platform. It should be distinguished from broader review aggregators and generalist media publishers by its Italy-centric cinema and streaming discovery focus.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ComingSoon.it is an Italian digital entertainment publisher operated by Anicaflash S.r.l. It publishes editorial content and structured discovery tools focused on cinema, television, streaming and digital video. The platform combines news, reviews, trailers, title databases, box office data, cinema listings, TV schedules and streaming availability across web and mobile app experiences. The business primarily makes money by selling advertising against its audience and inventory. Its paying customers are advertisers, media agencies and programmatic buyers seeking entertainment-focused digital reach in Italy, while consumers use the site and app for content discovery and viewing information. The company therefore sits at the intersection of publisher media, audience aggregation and inventory monetisation rather than software licensing.
Business model & monetisation
Revenue is generated primarily from advertising sold across ComingSoon.it digital properties. This includes direct media sales, branded content and native integrations, plus programmatic monetisation supported by header bidding. Additional revenue is derived from video ad placements and in-app advertising within the mobile experience rather than subscriptions or software fees.
- Display advertising
- Direct media sales and programmatic monetisation
- Native advertising and branded content
- Campaign-based media packages
- Video advertising
- Pre-roll or in-stream inventory sales
- In-app advertising
- Mobile inventory monetisation
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Comingsoon.it
What is ComingSoon.it?
ComingSoon.it is an Italian digital entertainment publisher covering cinema, TV series, streaming and digital video, operated by Anicaflash S.r.l.
Who uses ComingSoon.it?
Consumers use it to discover films, trailers, reviews, showtimes and streaming availability, while advertisers and agencies use it for entertainment-focused digital media inventory.
How does ComingSoon.it make money?
It primarily makes money from advertising, including display, video, native and branded content sales, plus programmatic monetisation across web and app inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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