NetAddiction

NetAddiction is an Italian multimedia and advertising company that combines owned digital publishing assets with media sales, campaign services, publisher monetisation, and audience data products. Its business spans a portfolio of editorial properties, an in-house advertising agency, Galaxy Network for inventory monetisation, a proprietary data management platform for audience targeting, and creative and influencer-led advertising solutions. It also has a smaller book publishing activity through Multiplayer Editions. The company makes money primarily from digital advertising sold across its owned and affiliated inventory, plus managed service fees for media planning, campaign execution, creative production, and influencer activations. Its direct customers are brands, advertisers, media agencies, and small to medium publishers looking either to buy targeted advertising or to monetise traffic. The acquisitions of FidelityHouse and VinoClic expanded its audience reach and category depth, especially in open publishing and wine and food media.