NetAddiction

NetAddiction operates a hybrid publisher, media sales, and advertising services model. It creates value by building and aggregating digital audiences across owned and affiliated content properties, then monetising that attention through direct ad sales, programmatic monetisation, managed campaign services, and audience data activation. The model is vertically integrated: content attracts users, the network packages inventory, the agency executes campaigns, and the data layer improves targeting and monetisation efficiency. Ancillary revenue comes from creative production, influencer activations, and book publishing.

NetAddiction is an Italian multimedia and advertising company that combines owned digital publishing assets with media sales, campaign services, publisher monetisation, and audience data products. Its business spans a portfolio of editorial properties, an in-house advertising agency, Galaxy Network for inventory monetisation, a proprietary data management platform for audience targeting, and creative and influencer-led advertising solutions. It also has a smaller book publishing activity through Multiplayer Editions.

The company makes money primarily from digital advertising sold across its owned and affiliated inventory, plus managed service fees for media planning, campaign execution, creative production, and influencer activations. Its direct customers are brands, advertisers, media agencies, and small to medium publishers looking either to buy targeted advertising or to monetise traffic. The acquisitions of FidelityHouse and VinoClic expanded its audience reach and category depth, especially in open publishing and wine and food media.