CodeCharm

Mobile Attribution Company AppsFlyer Raises $210 Million Series D

AppsFlyer, a mobile attribution and app measurement company, announced it closed a $210 million Series D funding round, valuing the firm at $1.6 billion and bringing total funding to over $293 million since 2014. The round was led by General Atlantic with participation from Qumra Capital, Goldman Sachs' investment arm, Deutsche Telekom Capital Partners, Pitango Venture Capital, and Magma Venture Partners. The company previously raised a $56 million Series C in 2017. AppsFlyer plans to invest in products that measure quality traffic and enable marketers to better utilize first-party data, while funding rapid growth that includes more than 400 hires last year to reach roughly 850 employees across 18 offices, with expansions in Brazil and Eastern Europe. Clients include eBay, HBO, NBCU, Nike, Tencent and Walmart. The company also indicated potential M&A activity in advanced measurement or predictive analytics.

Attribution-Plattform Appsflyer sammelt 210 Millionen US-Dollar ein

Appsflyer, a mobile attribution and analytics platform founded in 2011 in Israel and now headquartered in San Francisco, raised $210 million in a January 2020 funding round. General Atlantic led the round and joined Appsflyer's board, with Alex Crisses and Anton Levy serving as directors. The company’s SDK-based platform focuses on measuring ad performance, combating fraud, and protecting privacy, serving more than 12,000 customers including eBay, Tencent, Adidas, and Axel Springer. By 2019, Appsflyer reported $150 million in revenue, with about 850 employees across 18 offices; total external funding to date stands around $294 million and Forbes values the company at roughly $1.6 billion. The founders and investors envision an open platform for partners and developers to democratize marketing, backed by partnerships with Facebook, Google, Apple, Twitter, Salesforce, Adobe, and Oracle, and a strategic push to strengthen its position in Germany amid local competition such as Adjust.

Google Wave – eine neue Art der digitalen Kommunikation?

Google Wave is introduced as a new central web platform for faster, more effective online communication and collaboration. It supports real-time, multi-user conversations where participants can exchange photos, videos, maps, and documents within a shared online space called a 'Wave.' Users can reply, edit, and track what others are typing, with changes visible immediately, and Waves can be published to blogs or websites. The platform aims to surpass traditional email and instant messaging by providing accelerated communication and collaboration, with ongoing refinements over two years. Key features include parallel text editing, a replay function to see how conversations evolve, and open APIs to embed Waves into other sites. Early access is being granted to developers, with API information available at code.google.com/apis/wave/.