COMPANY

Clickonometrics

Clickonometrics is a polish AdTech platform for ad serving and RTB campaign management.

Analyst Perspective

Clickonometrics is a Polish B2B advertising technology offering centred on an ad server platform used to manage, deliver and optimise digital advertising campaigns. The platform combines ad serving with RTB support and supports both buy-side and sell-side workflows, enabling advertisers, publishers and ad networks to run direct and programmatic campaigns from a single system. Its core value proposition is campaign management, inventory control and publisher revenue optimisation across open web advertising. The business appears to generate revenue through a mix of software usage fees and transaction-linked monetisation tied to media execution and pricing models such as CPC, CPA, CPS and CPM. Corporate evidence indicates the underlying legal entity is Euvic360e-com sp. z o.o., with ownership linked to Euvic Media & Technology and the wider Euvic group. The product sits in a competitive set that includes larger AdTech platforms such as Equativ, SmartyAds and Google.

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Category Differentiation

This is a B2B advertising technology platform, not a consumer app or a stand-alone media publisher. It should also be distinguished from broader holding entities in the Euvic group, because Clickonometrics appears to be the operating product brand rather than the ultimate parent company.

Clickonometrics: About

The company operates a B2B AdTech software model. It provides a proprietary ad server platform that helps advertisers, publishers and ad networks manage inventory, execute RTB activity, and administer direct-sold digital campaigns. Value is created by reducing operational complexity across buying and selling workflows, centralising campaign controls, and improving inventory monetisation for publishers.

How Clickonometrics Works & Monetises

Business model analysis and core revenue streams

Clickonometrics appears to monetise through a hybrid B2B software and transaction model. The platform is delivered as advertising software, likely with platform fees or subscription-style charges for access and usage, while the RTB and campaign execution layer suggests additional transaction-linked revenue tied to media activity. Support for CPC, CPA, CPS and CPM indicates monetisation can align with campaign volume, pricing model and inventory monetisation outcomes.

Revenue Channels

Platform access and campaign management softwareSaaS / software subscription or usage fee
Programmatic media transaction revenuePercentage take-rate on RTB activity
Direct campaign servicing and monetisation supportService or managed platform fee
Performance-priced campaign activityCPC/CPA/CPS-linked monetisation

Products & Services in Categories

Verified structural categorizations from the graph

Clickonometrics: Frequently Asked Questions

What is Clickonometrics?

Clickonometrics is a Polish B2B AdTech platform focused on ad serving, RTB campaign execution and digital inventory management for advertisers, publishers and ad networks.

Who uses Clickonometrics?

Its users are business customers, especially publishers, advertisers and ad networks that need tools to manage direct and programmatic digital advertising campaigns.

How does Clickonometrics make money?

It appears to earn revenue from platform access and usage, alongside media or transaction-linked monetisation tied to campaign execution and pricing models such as CPC, CPA, CPS and CPM.

Company Facts

Founded
2013
Headquarters
ul. Wiertnicza 89, 02-952 Warsaw, Poland
Core Segment
AdTech Vendor
Official Link
clickonometrics.com