Clevertouch

Clevertouch is a UK-based martech consultancy and B2B software provider focused on marketing automation, data integration, campaign operations and measurement. Its core business is delivering strategy, implementation, managed support, training and optimisation services for enterprise martech environments, particularly around Adobe Marketo, Salesforce Marketing Cloud and Pardot. Alongside services, it sells proprietary software products including MartechSync for martech system integration, Momentum for email and landing page production, Eventum for event registration integrated with marketing automation, and MartechIQ for maturity assessment and benchmarking. The company makes money through a hybrid model of service fees and software subscriptions. Its direct customers are enterprise marketing operations teams, marketing leaders, demand generation teams, event marketers, martech architects, IT teams and revenue teams that need to connect systems, improve data quality, accelerate campaign execution and prove marketing ROI. The operating model is built around using consulting engagements to land enterprise accounts, then expanding into managed support and proprietary software for ongoing recurring revenue.