Cleverside
Mobile games developer and publisher of casual free-to-play titles.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Cleverside Ltd
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- 228, Makariou Avenue, Block A, office 113A, 3030, Limassol, Cyprus
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Official website
- cleverside.com
What Cleverside does
Cleverside creates proprietary mobile game titles, publishes them through app stores, acquires users via paid performance marketing, and monetises player engagement over time. Value is created by combining repeatable casual game development with scalable distribution, ad monetisation, and optional player spending inside the games.
Category differentiation
Cleverside is a mobile games developer and publisher, not a B2B adtech or martech software vendor. It should be understood as a consumer gaming content business monetised through free-to-play mechanics.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Cleverside Ltd is a Cyprus-based mobile games developer and publisher founded in 2019. The company builds and operates a portfolio of casual mobile games, particularly in hidden object and puzzle genres, and distributes them through app stores to consumer audiences. Its revenue model is a standard hybrid free-to-play structure: users access the games for free, while the company monetises through in-app advertising and optional in-app purchases. Cleverside’s operational emphasis is on performance marketing, user acquisition, and ongoing content updates to grow installs, engagement, and player lifetime value.
Business model & monetisation
Cleverside primarily uses a hybrid free-to-play monetisation strategy. Revenue comes from in-app advertising, likely including display and rewarded video placements, and from optional in-app purchases for virtual items, progression support, or gameplay enhancements. Growth is supported by performance marketing and user acquisition activity designed to optimise return on ad spend against player lifetime value.
- In-app advertising
- Ad-Supported
- In-app purchases
- One-time Sale
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Cleverside
What is Cleverside?
Cleverside is a Cyprus-based mobile games developer and publisher focused on casual titles such as puzzle and hidden object games.
Who uses Cleverside?
Its products are used by mobile gamers, especially casual players accessing games through app stores.
How does Cleverside make money?
It makes money mainly through in-app advertising and optional in-app purchases within its mobile games.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
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