Cleverside

The company creates and publishes casual mobile games, focusing on hidden‑object and spot‑the‑difference puzzle genres. It distributes titles via major app stores to build a large active user base, then monetises usage through in‑game ad inventory and in‑app purchases. Value for players comes from free access to entertainment content, while value for advertisers comes from access to large, engaged mobile audiences within the games. App stores act as distribution and payment channels, taking a platform fee on in‑app purchases. The business scales by releasing and operating multiple games, optimising user acquisition, retention and monetisation metrics across its portfolio.

Cleverside Ltd is a Cyprus-based mobile games developer and publisher founded in 2019. The company produces casual puzzle and hidden‑object titles for smartphones, distributing them through major app stores such as Google Play, Apple App Store and others. Its catalogue includes games centred on hidden‑object search and “find the differences” mechanics, with multi‑million download volumes indicated in store listings.

Cleverside operates on a free‑to‑play model where end‑users download games at no cost. Revenue is generated primarily from in‑app advertising and optional in‑app purchases within its games. Direct customers are mobile gamers worldwide who consume the content, while the paying counterparties are advertisers buying media inventory via ad networks and app‑store payments infrastructure for in‑app purchases.