Chobani
Chobani is a uS food brand known for yoghurt and related products.
Chobani operates in the Advertiser / Brand segment.
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Distinction
Chobani is a consumer packaged food brand, not an adtech, martech or SaaS platform. It should be classified as an advertiser/brand rather than a media or software vendor.
- Founded
- 2005
- Headquarters
- 251 Little Falls Drive, Wilmington, Delaware, 19808, United States
- Core Segment
- Advertiser / Brand
- Company Size
- 1,001–5,000
- Official Links
- Website
- Verified
- 2026-04-20
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Chobani: About
Chobani creates value by developing branded packaged food products, manufacturing or sourcing them at scale, and distributing them through retail and other sales channels. Revenue is generated from wholesale product sales and related brand-led consumer demand, with value creation driven by product quality, brand recognition, shelf presence and repeat purchase behaviour.
Chobani: Market Position
Chobani is a US packaged food brand best known for yoghurt and related dairy and plant-based products. It operates as a consumer goods company that develops, manufactures and sells branded food products through retail distribution and other foodservice channels, generating revenue primarily from product sales.
Its direct end users are consumers, while its commercial buyers and channel partners are retailers, grocers and other distribution outlets that stock its products. Based on the limited source data, Chobani should be understood as a consumer brand rather than a software, media or advertising technology company.
Chobani: Frequently Asked Questions
What is Chobani?
Chobani is a US consumer food company best known for yoghurt and related branded packaged products.
Who uses Chobani?
Consumers buy Chobani products, while retailers and grocery channels are the main commercial buyers and distributors.
How does Chobani make money?
It makes money by selling branded food products through retail and distribution channels.
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