CE
COMPANY

Centric Software

Centric Software is a enterprise SaaS for product lifecycle, planning, pricing and product content.

Analyst Perspective

Centric Software is a B2B software vendor focused on product-centric workflows for brands, retailers and manufacturers. Its core offering spans product lifecycle management, merchandise planning, pricing and inventory optimisation, market intelligence, product information management, digital asset management and collaborative visual planning. The company sells software that helps enterprise teams manage product data, sourcing, compliance, assortment, pricing and digital product content from concept through launch and downstream commerce execution. The business appears to generate revenue primarily through recurring SaaS subscriptions sold via enterprise contracts, with additional implementation, configuration, integration and expansion revenue. Centric Software’s product portfolio and acquisition history indicate a strategy of broadening from core PLM into adjacent retail planning, pricing, analytics and product experience management functions, strengthening its position as a multi-module platform for consumer goods and retail operations.

Analyst Signal Briefing

Archived (Stand: 2 Jul 2026)

No new strategic signals in the last 90 days. Showing historical briefing.

Centric Software has launched Centric AI Studio, a generative AI platform natively integrated with its PLM suite to digitise product creation and commercialisation. Currently deployed with international brands such as GANT and g-lab, the platform automates the generation of sketches and product variants using trusted enterprise data. Additionally, the company has released updated guidance on merchandise financial planning to further support retail brands in optimising their end-to-end operational workflows.

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Category Differentiation

Centric Software is not an advertising, martech or media platform. It is an enterprise product operations software vendor focused on PLM, planning, pricing, analytics and product content workflows for brands, retailers and manufacturers.

Centric Software: About

Centric Software operates a multi-product enterprise SaaS model. It creates value by centralising product, planning, pricing and content workflows that are often fragmented across design, merchandising, sourcing, compliance and e-commerce teams. By integrating these functions into one software estate, it helps customers reduce time to market, improve assortment and pricing decisions, maintain compliance and distribute product content more efficiently. Commercially, the company benefits from land-and-expand dynamics: a customer may start with PLM or planning and later add pricing, market intelligence, PXM or collaboration modules.

How Centric Software Works & Monetises

Business model analysis and core revenue streams

The company primarily uses recurring SaaS subscriptions with customised enterprise pricing based on modules, deployment scope and user scale. Additional monetisation likely comes from implementation, configuration, integration and related services for large deployments. A further layer of monetisation comes from module upsell and cross-sell across the suite, including PLM, planning, pricing, market intelligence and PXM.

Revenue Channels

Core platform subscriptionsSoftware Subscription
Implementation and integration servicesService Fee
Module expansion into planning, pricing, intelligence and PXMSoftware Subscription
Support and configuration workService Fee

Side-by-Side Comparisons

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Centric Software: Key Competitors & Alternatives

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Recent Signals (Centric Software)

https://martechseries.com/feed/May 22, 2026

Centric Launches Centric AI Studio for Product Creation

Centric Software announced Centric AI Studio, a generative AI platform integrated with Centric PLM that embeds AI into connected product workflows to accelerate concept-to-commercialization for consumer goods brands. The platform connects design, development, merchandising, sourcing and digital commerce workflows to trusted PLM data, enabling rapid generation of sketches, colorways, product variants, early visualizations, and on-model/lifestyle imagery while reducing photoshoot dependency. Centric positions the product as enterprise-ready for operational use across the product lifecycle and cites deployments with brands such as GANT and g-lab across the United States, Germany, Türkiye, Sweden and South Africa. Centric executives Vincent Picou (Chief AI Officer) and Fabrice Canonge (CEO) are quoted describing the platform’s operational focus and business benefits.

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AdExchangerJun 21, 2024

Google Merchant Center Rebrands 'Feeds' to Emphasize Data Control

The article notes that Google Merchant Center removed the 'Feeds' tabs from its UI and renamed them 'data sources,' split into 'Provided by you' and 'Found by Google.' Feeds historically referred to merchant-provided data such as product catalogs, but Google now relies more on data it crawls from sites and apps to interpret products. The change signals Google’s push toward its own data collection and algorithms over merchant-provided data. While feeds aren’t completely gone, they’ve been rebranded and relegated to a less prominent location. The piece cites industry observers such as Mike Ryan of Smarter Ecommerce and Kirk Williams of ZATO, who discuss the implications, and notes broader Google shifts—AdWords to Google Ads, Analytics to Insights. It also highlights a cottage industry of feed-management firms such as Feedvisor, Feedonomics, Shoppingfeed, ChannelAdvisor, and VersaFeed.

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AdExchangerNov 24, 2021

The Pandemic Ushered In An Era Of Hybrid Work – And Hybrid Shopping

The article examines how the pandemic accelerated a hybrid era of shopping that is likely to persist. It highlights consumer shifts toward online shopping for the holiday season (56%), along with a continued reliance on in-store pickup (over 75%). Forrester notes that about one-third of US online holiday shoppers check online stock availability before visiting a store. The piece attributes stockouts and higher costs to supply-chain bottlenecks and rising raw-material prices, leading retailers to reduce promotions and sell more at full price. Acquco, a startup that acquires and scales third-party Amazon sellers, is cited as part of the evolving landscape, while StyleSage projects softer Black Friday discounts and other promotions are being trimmed. The overall message emphasizes the increasing importance of digital channels to navigate inventory and macroeconomic challenges during the holiday season.

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Centric Software: Frequently Asked Questions

What is Centric Software?

Centric Software is a B2B enterprise software company that provides PLM, planning, pricing, market intelligence, PXM and collaboration tools for brands, retailers and manufacturers.

Who uses Centric Software?

Its users are business teams such as product developers, merchandisers, planners, pricing teams, sourcing managers, compliance teams and e-commerce content teams at enterprise brands, retailers and manufacturers.

How does Centric Software make money?

It mainly makes money through recurring SaaS subscriptions sold via enterprise contracts, plus implementation, integration and expansion revenue from additional modules.

Company Facts

Founded
2004
Headquarters
655 Campbell Technology Pkwy, Suite 200, Campbell, CA 95008, USA
Core Segment
B2B SaaS Provider
Company Size
1,001–5,000
Official Link
centricsoftware.com