CardBoard
Story-mapping SaaS for product and engineering planning teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- CARDBOARDit, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Market role
- B2B SaaS Provider
- Official website
- cardboardit.com
What CardBoard does
CardBoard operates a subscription software model centred on collaborative planning workflows for product development teams. It creates value by replacing static workshop artefacts with persistent digital story maps that remain usable after planning sessions and stay synchronised with downstream execution tools. The product is delivered as hosted software, with self-serve entry points and higher-tier team and enterprise packaging for broader organisational use.
Category differentiation
CardBoard is a B2B product planning and story-mapping SaaS platform, not a packaging company or a generic digital whiteboard. It is also not a standalone public company; it operates as an active product under SEP ownership.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
CardBoard is a B2B SaaS product for product, UX, agile and engineering teams that use visual story maps to plan and structure work before it reaches delivery trackers. The platform provides persistent online planning surfaces, real-time multi-user collaboration, templates, and two-way synchronisation with Jira and Azure DevOps so planning artefacts stay connected to execution systems. The company makes money through tiered software subscriptions spanning Free, Pro, Team and Enterprise plans. Its buyers are business teams and organisations that need collaborative product planning, roadmap and story-mapping workflows with governance and tracker connectivity. Following SEP’s 2017 acquisition, CardBoard continues to operate as an active product brand.
Business model & monetisation
CardBoard monetises through tiered SaaS subscriptions with Free, Pro, Team and Enterprise plans. Pricing is member-based for creators and committing users, while guest collaboration reduces friction for non-paying participants. Enterprise monetisation is tied to organisational scale, governance and security capabilities rather than consumer usage.
- Self-serve Pro and Team subscriptions
- Software Subscription
- Enterprise plan contracts
- Software Subscription
- Free tier user acquisition
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about CardBoard
What is CardBoard?
CardBoard is a web-based story-mapping and visual planning SaaS platform for product and engineering teams.
Who uses CardBoard?
Product managers, UX designers, agile teams, engineering teams and enterprise planning organisations use CardBoard to plan work upstream of delivery trackers.
How does CardBoard make money?
CardBoard makes money through tiered software subscriptions across Free, Pro, Team and Enterprise plans, with paid member-based usage and enterprise packaging.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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