FeatureMap
FeatureMap is a story-mapping SaaS for product planning and compliance collaboration.
Analyst Perspective
Shoot4ME operates FeatureMap, a France-based B2B productivity SaaS platform for collaborative story mapping, backlog management, and product planning. The software is sold to product managers, software teams, compliance and governance teams, agencies, and other organisations that need structured planning, traceability, and shared workflow visibility. The product integrates with Jira and automation tools such as Zapier and Make, and it is hosted in France with a sovereignty and compliance positioning. The business generates revenue through a flat monthly software subscription rather than per-seat pricing. Its commercial proposition centres on unlimited users, projects, and backlogs within one plan, which simplifies adoption for teams that want collaborative planning without rising licence costs. Operationally, the product went through a closure announcement in early 2024 and was subsequently relaunched, with the site stating that FeatureMap is a brand of Shoot4ME and that the relaunch was carried out by BigMentor.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about FeatureMap
Category Differentiation
This is a B2B collaboration and planning SaaS product, not a film production service or a general-purpose agency business. It is also not a broad project management suite; its core use case is structured story mapping and backlog planning.
FeatureMap: About
The company runs a subscription software model built around a specialised workflow product rather than a broad work management suite. It creates value by giving teams a structured visual environment for planning product development, organising backlogs, coordinating cross-functional input, and maintaining workflow traceability. Integrations with Jira and automation connectors increase utility inside existing delivery stacks, while France-based hosting supports compliance-sensitive buyers.
How FeatureMap Works & Monetises
Business model analysis and core revenue streams
FeatureMap uses a software subscription model with a single flat-rate commercial plan. The platform charges roughly €99 per month excluding VAT for unlimited users, projects, and backlogs. Revenue is generated primarily from recurring SaaS fees, with the pricing model designed to remove per-seat friction and support wider team adoption.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
FeatureMap: Frequently Asked Questions
What is FeatureMap?
FeatureMap is a B2B SaaS platform operated by Shoot4ME for story mapping, backlog management, and collaborative product planning.
Who uses FeatureMap?
Product managers, software teams, compliance and governance teams, agencies, and organisations managing multiple projects use FeatureMap.
How does FeatureMap make money?
FeatureMap generates recurring revenue through a flat monthly software subscription priced at about €99 excluding VAT.
Company Facts
- Founded
- 2009
- Headquarters
- France
- Core Segment
- B2B SaaS Provider
- Official Link
- featuremap.co