FeatureMap
Story-mapping SaaS for product planning and compliance collaboration.
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Profile record updated:
Company facts
- Official name
- Shoot4ME
- Entity type
- BUSINESS_UNIT
- Founded
- 2009
- Headquarters
- France
- Market role
- B2B SaaS Provider
- Official website
- featuremap.co
What FeatureMap does
The company runs a subscription software model built around a specialised workflow product rather than a broad work management suite. It creates value by giving teams a structured visual environment for planning product development, organising backlogs, coordinating cross-functional input, and maintaining workflow traceability. Integrations with Jira and automation connectors increase utility inside existing delivery stacks, while France-based hosting supports compliance-sensitive buyers.
Category differentiation
This is a B2B collaboration and planning SaaS product, not a film production service or a general-purpose agency business. It is also not a broad project management suite; its core use case is structured story mapping and backlog planning.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Shoot4ME operates FeatureMap, a France-based B2B productivity SaaS platform for collaborative story mapping, backlog management, and product planning. The software is sold to product managers, software teams, compliance and governance teams, agencies, and other organisations that need structured planning, traceability, and shared workflow visibility. The product integrates with Jira and automation tools such as Zapier and Make, and it is hosted in France with a sovereignty and compliance positioning. The business generates revenue through a flat monthly software subscription rather than per-seat pricing. Its commercial proposition centres on unlimited users, projects, and backlogs within one plan, which simplifies adoption for teams that want collaborative planning without rising licence costs. Operationally, the product went through a closure announcement in early 2024 and was subsequently relaunched, with the site stating that FeatureMap is a brand of Shoot4ME and that the relaunch was carried out by BigMentor.
Business model & monetisation
FeatureMap uses a software subscription model with a single flat-rate commercial plan. The platform charges roughly €99 per month excluding VAT for unlimited users, projects, and backlogs. Revenue is generated primarily from recurring SaaS fees, with the pricing model designed to remove per-seat friction and support wider team adoption.
- Core platform subscription
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about FeatureMap
What is FeatureMap?
FeatureMap is a B2B SaaS platform operated by Shoot4ME for story mapping, backlog management, and collaborative product planning.
Who uses FeatureMap?
Product managers, software teams, compliance and governance teams, agencies, and organisations managing multiple projects use FeatureMap.
How does FeatureMap make money?
FeatureMap generates recurring revenue through a flat monthly software subscription priced at about €99 excluding VAT.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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