Captify

Captify operates as an adtech vendor built around proprietary search-intent data. It creates value by collecting and modelling large-scale onsite search signals, converting them into audience segments and intent insights, and then packaging those capabilities into self-serve software, programmatic activation products, measurement tools and creative services. Customers use the platform to plan campaigns, activate audiences through existing DSP workflows, measure outcomes via search-based signals, and improve monetisation of publisher inventory.

Captify is a UK-founded adtech company that uses onsite search behaviour to build audience, targeting, planning and measurement products for advertisers, agencies, programmatic buyers and publishers. Its core asset is a proprietary search-intelligence dataset that converts real-time, consented search activity into audience segments, contextual signals and campaign insights that can be activated across display, CTV, DOOH and related programmatic channels.

The company makes money through a hybrid model spanning software access, data commercialisation, programmatic activation and managed services. Its Sense platform offers self-serve workflow for planning, activation and measurement; its Search Intelligence products monetise underlying data and audience segments; and its measurement and creative services add higher-value managed revenue. Financial evidence indicates Captify was acquired by Verve Group SE in 2025, although the brand continues to operate.