Bright
UK digital asset management software provider for business content teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Bright Interactive Limited
- Entity type
- COMPANY
- Founded
- 1999
- Headquarters
- United Kingdom
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- builtbybright.com
What Bright does
Bright creates value by providing proprietary cloud-based DAM software that becomes the central repository and governance layer for customers’ brand and marketing content. Customers subscribe to configurable software tiers and use Asset Bank for asset storage, metadata, rights controls, workflows, portals, integrations and distribution. Revenue is recurring, supplemented by set-up fees and higher-capacity or higher-functionality plans.
Category differentiation
Bright is a UK B2B digital asset management software company, not a creative agency or a consumer content platform. Dash is no longer part of Bright Interactive, having become an independent company in September 2026.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Bright Interactive Limited, trading as Bright, is a UK private software company that develops digital asset management software. Its continuing product business is Asset Bank, a cloud DAM platform for centralising, governing, searching, approving, sharing and deploying images, video, audio, artwork and documents. It serves mid-sized and enterprise organisations, including marketing, brand, creative, communications, education, charity and commercial teams. The company earns recurring subscription revenue through tiered DAM plans, implementation fees and higher-capacity configurations. Dash was previously part of Bright’s portfolio but became an independent company in September 2026; Asset Bank continues to operate under Bright Interactive.
Business model & monetisation
Bright monetises Asset Bank through annual SaaS subscriptions across Essential, Professional and Enterprise packages, with published starting prices and separate set-up fees. Subscription value increases through higher storage, user and administration capacity, integration requirements and infrastructure options. Dash’s former monthly and annual usage-based subscriptions are no longer Bright Interactive revenue following Dash’s September 2026 independence.
- Asset Bank annual DAM subscriptions
- Software Subscription
- Asset Bank set-up and implementation fees
- Service Fee
- Higher-tier storage, administration, integration and infrastructure configurations
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Dash becomes an independent company
Recorded impact score: 4/5
Big news! Dash has become an independent company 🥂 Asset Bank continues to operate under Bright Interactive.
Explore company relationships
Questions about Bright
What is Bright?
Bright is a UK software company providing digital asset management products, principally Asset Bank.
Who uses Bright?
Mid-sized and enterprise marketing, brand, creative, communications, education, charity and commercial teams use its DAM software.
How does Bright make money?
Bright earns recurring annual SaaS subscriptions, set-up fees and revenue from higher-capacity DAM configurations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
Continue your research on Bright
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.