Bidlo.io
Programmatic monetisation platform for publishers, apps, and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Bidlo, Inc.
- Entity type
- COMPANY
- Founded
- 2024
- Headquarters
- Israel
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- bidlo.digital
What Bidlo.io does
Bidlo.io operates a B2B AdTech platform model centred on supply-side monetisation. It provides software and infrastructure that helps publishers and platforms optimise programmatic auctions, package inventory through private marketplaces, and monitor performance through analytics. The business creates value by improving publisher revenue outcomes and simplifying access to curated inventory for media buyers. Its role in the ecosystem sits between inventory owners and advertising demand, with additional service value from bespoke engineering and operational optimisation.
Category differentiation
Bidlo.io is a programmatic monetisation and SSP-style AdTech platform, not the separate construction bidding company referenced on the bidlo.ai LinkedIn page. It serves business customers in digital advertising rather than public works contractors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Bidlo.io is a private AdTech vendor that provides programmatic monetisation technology for digital publishers, app developers, advertisers, and programmatic media buyers. Its core product, Bidlo Monetization Suite, is positioned as a proprietary orchestration layer for auction optimisation, supply and demand management, predictive analytics, curated private marketplace inventory, and ad quality controls across web, mobile, and connected TV. The company generates value by helping supply-side participants increase ad yield and improve auction efficiency, while giving demand-side buyers access to curated inventory and performance insights. Its commercial model combines software access with managed monetisation and optimisation services, with revenue tied to platform usage, transaction flow, and bespoke support rather than consumer payments.
Business model & monetisation
Bidlo.io monetises through a hybrid B2B model. The primary mechanism is percentage-based revenue participation or take rates on programmatic advertising transactions and monetised inventory flowing through its platform. Secondary revenue comes from SaaS-style platform access and managed services, including bespoke engineering, optimisation support, and private marketplace curation. The company captures economic value from improved yield, auction efficiency, and premium inventory packaging.
- Programmatic transaction take rate
- Percentage Take-Rate
- Platform access and monetisation software
- Software Subscription
- Bespoke engineering and optimisation support
- Service Fee
- Private marketplace curation and managed monetisation
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Bidlo
IAB vendor record: 1572
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 7
- Declared special purpose IDs
- 1, 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Bidlo.io
What is Bidlo.io?
Bidlo.io is an AdTech monetisation platform that helps publishers, apps, and media buyers optimise programmatic advertising across web, mobile, and CTV.
Who uses Bidlo.io?
Digital publishers, mobile app developers, CTV inventory owners, advertisers, and programmatic media buyers use Bidlo.io.
How does Bidlo.io make money?
Bidlo.io makes money through transaction-based take rates on monetised ad flow, software access, and managed optimisation services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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