BE A LION
Spanish agency combining branded content, creators and media activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ANINPRO CREATIVE, S.L.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Calle Zurbarán 16, local, Código Postal 28010, Madrid, Spain
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- bealion.com
What BE A LION does
BE A LION operates as a service-led advertising and content business. It creates value by combining campaign strategy, creative development, content production, influencer execution and paid media activation into bundled client programmes. Rather than selling standalone software, it monetises expertise, campaign delivery capacity and integrated execution across multiple digital channels.
Category differentiation
BE A LION is a managed-service advertising and content agency, not a standalone software vendor or self-serve ad platform. It should be distinguished from global agency holding groups and from pure influencer marketplaces that do not also run integrated media activation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
BE A LION is a Spain-based marketing and advertising services company focused on strategy, branded content, creative production, influencer marketing and cross-channel media activation. It sells managed services to brands, advertisers and marketing teams, positioning its ACT-VERTISING methodology as an integrated model that links strategy, content production, distribution and performance optimisation. The company generates revenue through project fees, retainers and campaign execution work, with additional income likely tied to media buying margins or commissions. Its service mix spans brand strategy, content studio production, creator and virtual influencer programmes, and activation across social, display, in-app and audio channels. BE A LION has been part of the Mediaset España / MFE - MediaForEurope structure since its acquisition in 2020.
Company news briefing
Briefing updated:
BE A LION has solidified its leadership standing within the MFE-MEDIAFOREUPE group, following the recognition of CEO Carlos Sánchez as a top executive in the Spanish SME sector. The agency continues to deliver high-impact creative projects, exemplified by its recent campaign for the Spanish Parkinson’s Federation, while maintaining a stable executive structure led by Sánchez and Silvia Velasco. These developments support MFE’s pan-European digital transformation and monetisation objectives by leveraging the subsidiary’s focus on talent-led innovation and strategic social impact.
Business model & monetisation
The company monetises through managed-service fees, including project-based strategy engagements, creative and production contracts, influencer and talent campaign fees, and retained campaign management. Media activation and distribution likely add margin or commission-based revenue linked to media spend. Premium pricing is also supported by specialist offerings such as virtual influencers and AI-assisted content creation.
- Integrated campaign strategy and planning
- Service fee / project fee
- Creative and content production
- Service fee / production contract
- Media activation and distribution
- Managed media fee / margin on spend
- Influencer and talent-led campaigns
- Campaign management fee
- AI-assisted content and virtual influencer services
- Premium managed-service pricing
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ANINPRO-CREATIVE, S.L.
IAB vendor record: 891
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared special purpose IDs
- 1, 2
Products & market categories
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
BE A LION, reconocido TOP 1 Agencias de Influencer Marketing en la Clasificación de Julio 2026 de la revista ctrl CONTROL Publicidad
Recorded impact score: 3.5/5
BE A LION, reconocido TOP 1 Agencias de Influencer Marketing en la Clasificación de Julio 2026 de la revista ctrl CONTROL Publicidad.
Explore company relationships
Questions about BE A LION
What is BE A LION?
BE A LION is a Spanish advertising and content agency that combines strategy, creative production, influencer work and media activation for brands.
Who uses BE A LION?
Its customers are brands, advertisers and marketing teams seeking outsourced campaign strategy, content creation, creator collaborations and paid media execution.
How does BE A LION make money?
It earns revenue from project fees, retainers, production work, influencer campaign management and likely margin or commission on media activation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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