BE A LION
BE A LION is a spanish agency combining branded content, creators and media activation.
Analyst Perspective
BE A LION is a Spain-based marketing and advertising services company focused on strategy, branded content, creative production, influencer marketing and cross-channel media activation. It sells managed services to brands, advertisers and marketing teams, positioning its ACT-VERTISING methodology as an integrated model that links strategy, content production, distribution and performance optimisation. The company generates revenue through project fees, retainers and campaign execution work, with additional income likely tied to media buying margins or commissions. Its service mix spans brand strategy, content studio production, creator and virtual influencer programmes, and activation across social, display, in-app and audio channels. BE A LION has been part of the Mediaset España / MFE - MediaForEurope structure since its acquisition in 2020.
Analyst Signal Briefing
Updated: 2 Jul 2026BE A LION has solidified its leadership standing within the MFE-MEDIAFOREUPE group, following the recognition of CEO Carlos Sánchez as a top executive in the Spanish SME sector. The agency continues to deliver high-impact creative projects, exemplified by its recent campaign for the Spanish Parkinson’s Federation, while maintaining a stable executive structure led by Sánchez and Silvia Velasco. These developments support MFE’s pan-European digital transformation and monetisation objectives by leveraging the subsidiary’s focus on talent-led innovation and strategic social impact.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about BE A LION
Category Differentiation
BE A LION is a managed-service advertising and content agency, not a standalone software vendor or self-serve ad platform. It should be distinguished from global agency holding groups and from pure influencer marketplaces that do not also run integrated media activation.
BE A LION: About
BE A LION operates as a service-led advertising and content business. It creates value by combining campaign strategy, creative development, content production, influencer execution and paid media activation into bundled client programmes. Rather than selling standalone software, it monetises expertise, campaign delivery capacity and integrated execution across multiple digital channels.
How BE A LION Works & Monetises
Business model analysis and core revenue streams
The company monetises through managed-service fees, including project-based strategy engagements, creative and production contracts, influencer and talent campaign fees, and retained campaign management. Media activation and distribution likely add margin or commission-based revenue linked to media spend. Premium pricing is also supported by specialist offerings such as virtual influencers and AI-assisted content creation.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Service
Recent Signals (BE A LION)
Carlos Sánchez, reconocido como uno de los TOP 100 Directivos 2025 de Pymes por ABC
El reconocimiento, otorgado en los Premios TOP 100 Directivos organizados por Diario ABC y CEPYME, pone en valor un modelo de liderazgo basado en el talento, la innovación y la generación de impacto.
Read original source“No soy Parkinson»
La nueva campaña para la Federación Española de Párkinson con motivo del Día Mundial del Párkinson, el 11 de abril. El proyecto nace de historias reales.
Read original sourceChanges in Company Leadership at BE A LION
The current version of the webpage lists several executives and their roles, indicating a structured leadership team including CEO & Partners Silvia Velasco and Carlos Sánchez, along with various directors in key positions.
Read original sourceBE A LION: Frequently Asked Questions
What is BE A LION?
BE A LION is a Spanish advertising and content agency that combines strategy, creative production, influencer work and media activation for brands.
Who uses BE A LION?
Its customers are brands, advertisers and marketing teams seeking outsourced campaign strategy, content creation, creator collaborations and paid media execution.
How does BE A LION make money?
It earns revenue from project fees, retainers, production work, influencer campaign management and likely margin or commission on media activation.
Company Facts
- Founded
- 2014
- Headquarters
- Calle Zurbarán 16, local, Código Postal 28010, Madrid, Spain
- Core Segment
- Agency & Consultancy
- Company Size
- 50–200
- Official Link
- bealion.com