Bauer Media Audio Ireland

The company operates as a commercial audio publisher and sales organisation. It creates and aggregates radio, podcast and digital audio content that attracts local and national audiences. This attention is converted into revenue by selling advertising airtime, sponsorships and branded content across its own stations, digital streams, podcasts and sports content.

Through its digital audio marketplace and sales house, it also aggregates inventory from third-party audio publishers, standardising formats, targeting and reporting, then selling this inventory to advertisers in bundled or programmatic buys. Value is created for listeners through free access to diverse audio content, and for advertisers and agencies through reach into defined demographic and regional audiences and simplified media buying across multiple audio properties.

Bauer Media Audio Ireland is an Ireland-based commercial radio and digital audio group owned by Bauer Media Group. It operates multiple national and regional radio stations, a digital audio app, a digital audio advertising marketplace, and a media sales house. Its portfolio includes music, talk and sports audio content distributed via FM, digital streams and podcasts.

The company generates revenue by selling advertising and sponsorship across its broadcast and digital audio inventory and by aggregating and selling third-party digital audio inventory to media agencies and brand advertisers. Its paying customers are primarily advertising agencies and brand marketers buying national, regional and digital audio campaigns in Ireland; consumers access the audio content for free, funded by advertising.