Bauer Media Audio Ireland

The company aggregates audience attention across owned national and regional radio stations, podcasts and streaming products, then monetises that attention through direct ad sales, sponsorships, branded content and programmatic audio buying. It creates value by combining consumer-facing audio brands with a centralised sales operation, allowing advertisers to buy local, regional and national campaigns across a single portfolio.

Bauer Media Audio Ireland is the Irish audio broadcasting and commercial audio business of Bauer Media Group. It operates a portfolio of national and regional radio brands including Today FM, Newstalk, 98FM, SPIN 1038, SPIN South West, Red FM, iRadio and Beat 102 103, alongside the GoLoud streaming and podcast app. It also runs commercial monetisation through Media Central and offers digital audio buying access through audioXi.

The business makes money primarily by selling advertising, sponsorships and branded audio inventory across broadcast radio, podcasts, streaming and digital audio. Its paying customers are advertisers and media agencies seeking Irish audience reach, while consumers use its stations and audio apps free of charge. Recent acquisitions show a strategy of consolidating Irish radio audiences and centralising commercial sales capacity.