Badger Maps
Field sales routing and CRM mapping software for outside teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- United States
- Company size
- 50–200
- Market role
- B2B SaaS Provider
- Official website
- badgermapping.com
What Badger Maps does
Badger Maps operates a vertical B2B SaaS model focused on field sales execution. It sells subscription access to mobile and web software that connects to a customer’s existing CRM, visualises accounts and leads geographically, optimises routes and supports territory planning. Value is created by reducing travel inefficiency, improving visit planning and increasing field rep productivity. The business expands revenue through team deployments, enterprise-oriented onboarding and add-on products such as territory alignment software.
Category differentiation
Badger Maps is not a consumer navigation app or a general-purpose GIS platform. It is B2B field sales software focused on CRM-connected routing, mapping and territory planning for outside sales teams.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Badger Maps is a private US B2B software company that provides mobile-first field sales software for outside sales teams. Its core product overlays CRM data onto interactive maps, helps representatives plan multi-stop routes, capture field information and manage territory activity from a mobile interface. The platform is positioned as an operational layer on top of existing CRM systems rather than a full CRM replacement, with integrations into systems such as Salesforce and Dynamics. The company generates revenue primarily through subscription software sold to field sales teams, sales managers and revenue or sales operations functions. It also monetises add-on capabilities such as territory planning through Badger Align, alongside team pilots and onboarding support that help convert prospects into paid deployments. Its value proposition centres on improving rep productivity, territory coverage and route efficiency for organisations with in-person sales activity.
Company news briefing
Briefing updated:
Badger Maps has expanded its field sales platform by integrating with CRM providers Veeva and Odoo whilst introducing a new 90-day money-back guarantee. Significant technical updates include CarPlay compatibility for iOS, verified check-ins for CRM-integrated teams, and heat map visualisations for the web application. These developments prioritise mobile accessibility and data accuracy for field-based sales professionals, facilitating more efficient route planning and customer engagement.
Business model & monetisation
The company uses a SaaS subscription model, primarily charging per user per month for its core field sales platform. It also sells additional functionality such as territory planning on a per-territory subscription basis. Commercial conversion is supported by 14-day free trials for individuals and team pilot programmes with onboarding, integration and training, which function as sales-led acquisition and activation mechanisms. Ancillary enablement content supports product adoption and retention rather than a clearly separate primary revenue stream.
- Core field sales software subscriptions
- Per-user monthly SaaS pricing
- Territory planning module
- Per-territory monthly SaaS pricing
- Team onboarding and pilot-led conversion
- Service-supported software sales
- Training and enablement content
- Subscription or bundled adoption support
Products & capabilities
No products with linked sources are available in this view.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Badger Maps
What is Badger Maps?
Badger Maps is a B2B field sales software platform that maps CRM data, optimises routes and supports territory planning for outside sales teams.
Who uses Badger Maps?
It is used by field sales representatives, sales managers, sales operations teams and revenue operations leaders at organisations with in-person sales activity.
How does Badger Maps make money?
It makes money mainly through recurring SaaS subscriptions, typically priced per user for the core platform and per territory for add-on planning software.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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