Bïrch

The company operates a B2B software model focused on digital advertising operations. Its core value is automating routine campaign optimisation, reporting and creative workflows across multiple ad platforms, and improving attribution and signal quality via server-side event routing. This allows advertisers and agencies to manage campaigns more efficiently, test creatives at scale, and send cleaner first-party conversion data to platforms such as Meta and Google.

Revenue is created by selling access to its cloud-based tools as recurring subscriptions and usage-based plans. Customers adopt the automation and tracking products to reduce manual campaign work, standardise performance strategies, and mitigate signal loss from privacy and tracking changes, effectively trading software fees for labour savings and improved media efficiency.

bir.ch is a US-based performance marketing software company formerly known as Revealbot. It provides tools for automating campaign management, server-side conversion tracking, and bulk creative deployment across major digital advertising platforms such as Meta, Google, TikTok and Snapchat.

The company serves performance marketers, in-house growth teams, e-commerce brands and digital agencies that run multi-platform paid media. It generates revenue via subscription fees tied to advertisers’ monthly ad spend for its automation platform, and via metered, event-based pricing for its server-side tracking gateway, with additional higher tiers and enterprise contracts for large-scale customers.