Flowcode

Flowcode sells cloud software that turns physical marketing touchpoints into measurable digital journeys. Its core value is enabling businesses to generate and manage dynamic QR codes, pair them with landing experiences, track downstream engagement and conversions, and operationalise the resulting data across teams and systems. The model expands from self-serve utility into broader enterprise workflow software through analytics, audience data, governance and API-led integration.

Flowcode is a US software company that provides QR code infrastructure and related conversion tools for marketers, brands and enterprises. Its platform lets customers create dynamic branded QR codes, route users to mobile landing pages, measure scan and conversion activity, enrich audience data, and connect that data into broader marketing and CRM workflows. The company sits in the martech and analytics layer rather than acting as a media owner or ad network.

The business makes money through a freemium-to-enterprise SaaS model. Smaller users can start with basic QR generation, while paid plans and custom enterprise contracts add analytics, collaboration, governance, API access, integrations and audience insights. Its customers are primarily business buyers such as marketing teams, growth teams, enterprise operations teams and developers managing offline-to-digital campaigns across print, retail, events and out-of-home media.