Flowcode

The business runs a multi-tier SaaS platform for QR-based conversion and analytics. At the entry level it offers a freemium product that provides dynamic QR codes, limited numbers of codes/landing pages and basic analytics, creating value by enabling individuals and small teams to connect physical touchpoints to digital destinations and measure scans. Paid self-serve tiers (e.g. Pro Plus, Growth) expand the value with more codes, enhanced analytics, collaboration features, and access to integrations and API-based automation, sold on a per-account subscription basis. For larger brands and enterprises, the company sells a higher-value, custom-implemented conversion and identity platform that connects scan events to first-party identity, feeds CRM/CDP systems, and supports governance and collaboration. Value is created by enabling offline-to-online attribution, audience building and data ownership, with revenue captured via enterprise licences, usage-based components and professional services for onboarding and custom implementations.

Flowcode is a US-based SaaS company providing a QR-code driven offline-to-online conversion and analytics platform. It offers dynamic QR code generation, mobile-optimised landing pages, real-time scan analytics, identity and audience features, and integrations with CRM/CDP and analytics tools. The platform is available in a self-serve version for individuals and small teams and an enterprise version for large brands that require advanced attribution, identity stitching and governance.

The company generates revenue primarily through paid subscriptions to its QR and conversion platform, including Pro Plus and Growth plans, as well as custom-priced enterprise contracts that bundle higher usage limits, data features, integrations, seats and support. Customers are paying users who need to connect physical touchpoints to digital destinations and measure performance, including marketers, brands, agencies and enterprise organisations running offline marketing campaigns.