COMPANY

Flowcode

Flowcode is a qR-based offline-to-online conversion software for marketers and enterprises.

Analyst Perspective

Flowcode is a US software company that provides QR code infrastructure and related conversion tools for marketers, brands and enterprises. Its platform lets customers create dynamic branded QR codes, route users to mobile landing pages, measure scan and conversion activity, enrich audience data, and connect that data into broader marketing and CRM workflows. The company sits in the martech and analytics layer rather than acting as a media owner or ad network. The business makes money through a freemium-to-enterprise SaaS model. Smaller users can start with basic QR generation, while paid plans and custom enterprise contracts add analytics, collaboration, governance, API access, integrations and audience insights. Its customers are primarily business buyers such as marketing teams, growth teams, enterprise operations teams and developers managing offline-to-digital campaigns across print, retail, events and out-of-home media.

Analyst Signal Briefing

Updated: 2 Jul 2026

Flowcode has partnered with ESPN and Disney Advertising to launch "ESPN Fan House", an interactive fan engagement hub powered by Flowcode technology. Scheduled for an August 2026 debut ahead of the college football season, the initiative utilises Publicis Sports to facilitate participation-based sponsorships and product discovery. This collaboration focuses on integrating live polls, trivia, and merchandise opportunities across ESPN’s broadcasts and digital platforms to provide new measurement capabilities for advertisers.

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Key insights about Flowcode

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Acquisitions

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Category Differentiation

Flowcode is not a media owner, ad network or payment QR platform. It is a business software platform for QR-driven conversion, measurement and audience workflows.

Flowcode: About

Flowcode sells cloud software that turns physical marketing touchpoints into measurable digital journeys. Its core value is enabling businesses to generate and manage dynamic QR codes, pair them with landing experiences, track downstream engagement and conversions, and operationalise the resulting data across teams and systems. The model expands from self-serve utility into broader enterprise workflow software through analytics, audience data, governance and API-led integration.

How Flowcode Works & Monetises

Business model analysis and core revenue streams

Flowcode uses a freemium SaaS pricing structure with tiered monthly or annual subscriptions. Entry-level users access basic QR functionality for free, while paid plans increase limits and unlock more advanced capabilities such as higher scan volumes, deeper analytics, collaboration, integrations, landing pages and enterprise controls. Enterprise revenue is likely contract-based and custom-priced, with monetisation driven by recurring subscriptions, feature gating, seat-based collaboration, and upsells into audience insights, API access and governance modules.

Revenue Channels

Self-serve and team subscriptionsSoftware Subscription

Enterprise platform contractsSoftware Subscription

Audience insights and advanced data featuresSoftware Subscription

API and integration-led enterprise usageSoftware Subscription

Products & Services in Categories

Verified structural categorizations from the graph

Media Channel

In-App Connected TV (CTV) & OTT Out-of-Home (OOH)Display, Web & Mobile

Technology

Marketing Automation Platform Customer Data & Clean Room Platform (CDP/DCR)Measurement & Analytics Platform Landing Page & Funnel Builder Productivity & Collaboration SaaS

Recent Signals (Flowcode)

AdweekJun 22, 2026

ESPN, Flowcode Launch Interactive Fan Hub

ESPN is launching ESPN Fan House, an interactive, fan-centric engagement hub powered by Flowcode technology, set to debut in August ahead of the 2026 college football season. The hub will deliver live polls, trivia, sweepstakes, merchandise and brand integrations across on-site events, ESPN broadcasts, and social/digital platforms. The initiative is being piloted with Publicis Sports in coordination with Disney Advertising. ESPN and partners say the hub will enable participation-based sponsorships, deeper fan-brand connections, product discovery around highlights, and new measurement opportunities for advertisers as agencies and brands are expected to join in future weeks.

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FlowcodeJun 16, 2026

Meet Team Flowcode

Here are our team members who make it all possible

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FlowcodeMay 15, 2026

Meet Our Team | Flowcode

The current version introduces a detailed team section, highlighting key team members, their roles, and previous experiences, which was not present in the previous version.

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Flowcode: Frequently Asked Questions

What is Flowcode?

Flowcode is a software platform for creating dynamic QR codes, landing pages and analytics workflows that connect physical marketing to digital conversion.

Who uses Flowcode?

Its users are mainly marketers, growth teams, analytics teams, enterprise operations teams and developers at SMBs and larger organisations.

How does Flowcode make money?

It earns revenue from recurring subscription plans and custom enterprise contracts that unlock higher usage limits, analytics, integrations, API access and governance features.

Company Facts

Founded: 2019
Headquarters: 233 Spring St., New York, NY 10013
Core Segment: AdTech Vendor
Company Size: 50–200
Official Link: flowcode.com