ALSO
ALSO is a european ICT distributor and cloud marketplace for channel partners.
Analyst Perspective
ALSO Holding AG is a Switzerland-based ICT distribution and cloud commerce company serving the technology channel. Its core role is to connect vendors with IT resellers, managed service providers, system integrators and enterprise procurement teams through a mix of physical distribution, a cloud marketplace, subscription billing, provisioning, device lifecycle services and professional services. The company makes money through a blended model: distribution margins on hardware and software, transaction and platform economics within its cloud marketplace, and recurring fees from managed services such as workplace, device and cloud management. The business is oriented to B2B channel partners rather than end consumers, and recent acquisitions indicate a continued strategy of expanding geographic reach and strengthening value-added distribution and cloud capabilities across Europe.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
ALSO Holding AG is continuing its transition from a transactional distributor to a technology provider, focusing on digital platforms and solution-oriented business units. Financial results for Q1 2026 show a 69% increase in net profit, significantly aided by the strong performance of Westcoast within the group's ecosystem. Led by CEO Wolfgang Krainz and CFO Andreas Kuhn, the company is further diversifying its operations through AI integration to drive long-term growth.
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Key insights about ALSO
Category Differentiation
This is the Swiss ICT distribution and cloud marketplace group, not an advertising technology company or a consumer electronics brand. It is closer to Ingram Micro or TD SYNNEX than to SaaS vendors selling directly to end users.
ALSO: About
ALSO operates a channel-centric B2B platform and distribution model. It aggregates vendor supply across software, cloud services, devices and adjacent IT solutions, then enables resellers, MSPs, system integrators and enterprise buyers to procure, provision, bill, support and manage those solutions through its platform and service stack. Value is created by simplifying indirect go-to-market for vendors and reducing operational complexity for channel partners, while layering higher-margin recurring services on top of traditional distribution.
How ALSO Works & Monetises
Business model analysis and core revenue streams
ALSO monetises through several B2B revenue mechanisms. The cloud marketplace uses subscription and transaction-based economics, with revenue likely coming from platform participation, reseller transactions, billing flows and vendor-related margins or commissions. Managed offerings such as Device as a Service, Workplace as a Service and Cloud Management Service add recurring contract revenue. Professional Services contribute project-based fees, while the wider distribution business contributes product resale margin. White-label enablement supports indirect monetisation through partner-operated storefronts and service businesses.
Revenue Channels
Side-by-Side Comparisons
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Products & Services in Categories
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ALSO: Key Competitors & Alternatives
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Technology distributor with cloud commerce and channel enablement services.
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Italian IT distributor and channel platform for cloud and services.
Recent Signals (ALSO)
8-K Financial Filing Analysis for ALSO
AI Analysis of 8-K for period 2026-06-11.
Read original source10-Q Financial Filing Analysis for ALSO
AI Analysis of 10-Q for period 2026-03-31. Note: Management is aggressive on top-line scale through M&A, while the financial data suggests potential analyst concern regarding the sharp decline in net income and heavy interest burden.
Read original sourceThe Same People Who Listen To Podcasts Also Stream CTV
Acast's research shows 62% of weekly podcast listeners regularly stream ad-supported content, underscoring overlap with connected TV audiences. The data suggest podcast and CTV share educated, higher-income, dual-income households whose members are selective about content. A major hurdle is addressability and measurement, as much podcast inventory lacks consistent identifiers due to RSS feeds, relying on IP addresses and mobile user agents for attribution. The Trade Desk is expanding addressability efforts, including Unified ID 2.0, and applying its CTV playbook to podcasts. In May, Acast announced a household-level targeting integration with The Trade Desk to help advertisers reach listeners at the household level and measure results. Real-time insights are supported by partners such as ArtsAI, Claritas, and Podsights. Analysts note that more than half of podcast consumption occurs on Apple Podcasts and that targeting at the household level can improve reach and frequency without being intrusive.
Read original sourceALSO: Frequently Asked Questions
What is ALSO?
ALSO is a Switzerland-based ICT distribution and cloud commerce company that helps vendors and channel partners buy, sell, provision, bill and support technology products and services.
Who uses ALSO?
Its direct customers are mainly IT resellers, managed service providers, system integrators, distributors and enterprise procurement or IT teams.
How does ALSO make money?
It earns revenue from distribution margins, cloud marketplace transactions, recurring managed services and project-based professional services.
Company Facts
- Founded
- 1984
- Headquarters
- Meierhofstrasse 5 CH-6032 Emmen
- Core Segment
- Retailer & Marketplace
- Company Size
- >5,000
- Official Link
- also.com