App Logo
Sign Up
← Back to Directory
COMPANYALSN

ALSO

ALSO is a european ICT distributor and cloud marketplace for channel partners.

Analyst Perspective

ALSO Holding AG is a Switzerland-based ICT distribution and cloud commerce company serving the technology channel. Its core role is to connect vendors with IT resellers, managed service providers, system integrators and enterprise procurement teams through a mix of physical distribution, a cloud marketplace, subscription billing, provisioning, device lifecycle services and professional services. The company makes money through a blended model: distribution margins on hardware and software, transaction and platform economics within its cloud marketplace, and recurring fees from managed services such as workplace, device and cloud management. The business is oriented to B2B channel partners rather than end consumers, and recent acquisitions indicate a continued strategy of expanding geographic reach and strengthening value-added distribution and cloud capabilities across Europe.

Analyst Signal Briefing

Updated: 2 Jul 2026

ALSO Holding AG is continuing its transition from a transactional distributor to a technology provider, focusing on digital platforms and solution-oriented business units. Financial results for Q1 2026 show a 69% increase in net profit, significantly aided by the strong performance of Westcoast within the group's ecosystem. Led by CEO Wolfgang Krainz and CFO Andreas Kuhn, the company is further diversifying its operations through AI integration to drive long-term growth.

Explorer Tier

Start exploring for free

Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.

Get Started with Explorer
Free
  • View public Company Profiles
  • Save/watch companies
  • Build your first Watchlist
  • Access additional market signals

Key insights about ALSO

Competitors

Key competitors include TD SYNNEX, Esprinet.

View competitors →

Similar Companies

Explore companies with a similar market position and structure.

Explore landscape →

Acquisitions

View companies acquired by ALSO over time.

View acquisitions →

Category Differentiation

This is the Swiss ICT distribution and cloud marketplace group, not an advertising technology company or a consumer electronics brand. It is closer to Ingram Micro or TD SYNNEX than to SaaS vendors selling directly to end users.

ALSO: About

ALSO operates a channel-centric B2B platform and distribution model. It aggregates vendor supply across software, cloud services, devices and adjacent IT solutions, then enables resellers, MSPs, system integrators and enterprise buyers to procure, provision, bill, support and manage those solutions through its platform and service stack. Value is created by simplifying indirect go-to-market for vendors and reducing operational complexity for channel partners, while layering higher-margin recurring services on top of traditional distribution.

How ALSO Works & Monetises

Business model analysis and core revenue streams

ALSO monetises through several B2B revenue mechanisms. The cloud marketplace uses subscription and transaction-based economics, with revenue likely coming from platform participation, reseller transactions, billing flows and vendor-related margins or commissions. Managed offerings such as Device as a Service, Workplace as a Service and Cloud Management Service add recurring contract revenue. Professional Services contribute project-based fees, while the wider distribution business contributes product resale margin. White-label enablement supports indirect monetisation through partner-operated storefronts and service businesses.

Revenue Channels

ICT product distributionResale margin on hardware and software distribution
Cloud marketplace transactionsTransaction fees, commissions or take-rate on cloud resale and billing flows
Managed servicesRecurring contracts for workplace, device and cloud operations services
Professional servicesProject-based implementation, migration and consulting fees
White-label and partner enablementIndirect platform monetisation via partner-operated deployments

Side-by-Side Comparisons

Compare ALSO directly with top competitors

ALSO vs TD SYNNEX→ALSO vs Esprinet→

Products & Services in Categories

Verified structural categorizations from the graph

ALSO: Key Competitors & Alternatives

→ View full competitor landscape

Recent Signals (ALSO)

ALSOJun 1, 2026

Leadership Changes at ALSO Holding AG

Wolfgang Krainz has been appointed as the Chief Executive Officer and member of the Group Management Board since 2024. Andreas Kuhn has joined as Chief Financial Officer and member of the Group Management Board since 2023.

Read original source
ALSOMay 2, 2026

AI Use Cases: Save time with AI

In our series of articles on AI, we look at various applications of the technology.

Read original source
ALSOMay 2, 2026

Leadership Changes at ALSO Holding AG

Wolfgang Krainz has been appointed as the Chief Executive Officer and member of the Group Management Board since 2024. Additionally, Andreas Kuhn has joined as Chief Financial Officer since 2023.

Read original source

ALSO: Frequently Asked Questions

What is ALSO?

ALSO is a Switzerland-based ICT distribution and cloud commerce company that helps vendors and channel partners buy, sell, provision, bill and support technology products and services.

Who uses ALSO?

Its direct customers are mainly IT resellers, managed service providers, system integrators, distributors and enterprise procurement or IT teams.

How does ALSO make money?

It earns revenue from distribution margins, cloud marketplace transactions, recurring managed services and project-based professional services.

Company Facts

Founded
1984
Headquarters
Meierhofstrasse 5 CH-6032 Emmen
Core Segment
Retailer & Marketplace
Company Size
>5,000
Official Link
also.com