ALSO

ALSO operates a channel-centric B2B platform and distribution model. It aggregates vendor supply across software, cloud services, devices and adjacent IT solutions, then enables resellers, MSPs, system integrators and enterprise buyers to procure, provision, bill, support and manage those solutions through its platform and service stack. Value is created by simplifying indirect go-to-market for vendors and reducing operational complexity for channel partners, while layering higher-margin recurring services on top of traditional distribution.

ALSO Holding AG is a Switzerland-based ICT distribution and cloud commerce company serving the technology channel. Its core role is to connect vendors with IT resellers, managed service providers, system integrators and enterprise procurement teams through a mix of physical distribution, a cloud marketplace, subscription billing, provisioning, device lifecycle services and professional services.

The company makes money through a blended model: distribution margins on hardware and software, transaction and platform economics within its cloud marketplace, and recurring fees from managed services such as workplace, device and cloud management. The business is oriented to B2B channel partners rather than end consumers, and recent acquisitions indicate a continued strategy of expanding geographic reach and strengthening value-added distribution and cloud capabilities across Europe.