Afiliza
Affiliate commerce company behind cashback and publisher monetisation products.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AFILIZA SAS
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- 57 rue de la Roquette, 75011 Paris, France
- Company size
- 10–49
- Market role
- Publisher & Media Owner
- Official website
- widilo.com
What Afiliza does
Afiliza creates value by aggregating merchant offers and converting shopping intent into trackable affiliate sales. On the consumer side, it attracts shoppers with cashback, coupons and loyalty rewards, then shares part of affiliate commission economics with users while retaining margin. On the B2B side, it packages similar affiliate infrastructure, merchant relationships and SEO-oriented commerce content into a white-label solution for publishers, likely combining revenue share with service fees.
Category differentiation
Afiliza is not a pure affiliate network like AWIN or Tradedoubler. It operates a cashback and coupon consumer platform and a publisher-facing white-label commerce monetisation solution.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Afiliza is a France-based affiliate commerce company founded in 2012. It operates Widilo, a consumer-facing cashback, coupons and loyalty platform, and also offers a white-label publisher solution that helps media owners add coupon and deals content to monetise traffic. Its core activity is driving e-commerce traffic and sales to merchants, then earning affiliate commissions on resulting conversions. The business serves two paying customer groups indirectly and directly: merchants and affiliate programmes that pay for performance, and publishers that use Afiliza’s white-label monetisation solution. Consumers use Widilo for free to access savings, cashback and vouchers. This positions Afiliza at the intersection of affiliate marketing, loyalty and publisher commerce monetisation.
Business model & monetisation
The primary monetisation model is affiliate commission revenue earned on a cost-per-action basis when traffic converts with partner merchants. The consumer Widilo product is free for users and monetised through merchant-paid commissions. The publisher white-label product likely adds a second layer of monetisation through revenue-sharing agreements with media partners and potential managed service fees for setup, operations, optimisation and merchant integration support.
- Affiliate commissions from consumer cashback and coupon traffic
- Percentage Take-Rate
- Publisher white-label affiliate revenue share
- Percentage Take-Rate
- Managed service and optimisation fees for publisher solution
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Afiliza
What is Afiliza?
Afiliza is a French affiliate commerce company that operates the Widilo cashback and coupons platform and a white-label publisher monetisation product.
Who uses Afiliza?
Online shoppers use Widilo for cashback and discounts, while publishers and media groups use its white-label solution to monetise commerce content.
How does Afiliza make money?
It mainly earns affiliate commissions from merchants for driving sales, and likely supplements this with publisher revenue share and managed service fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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