Afiliza

The company operates a performance-based affiliate marketing model combined with B2B partnerships. It sources cashback rates and voucher codes from merchants and affiliate networks, distributes these through its consumer-facing cashback and voucher platform, and earns commissions on completed transactions. This creates value for consumers through monetary savings and rewards, and for merchants through incremental sales.

Concurrently, it provides publishers and media groups with white-label platforms and curated coupon and deals content that can be embedded into their own properties. These partners monetise their audiences via shared affiliate revenue generated when their users redeem deals. The business thus functions both as an affiliate publisher and as a content and platform provider to other publishers, capturing value through commission margins and revenue-share agreements.

Afiliza is a France-based performance marketing company founded in 2012 that operates consumer cashback and voucher platforms and provides coupon and deals content to publishers. Its flagship consumer property offers cashback, voucher codes and browser/mobile tools to online shoppers across multiple European markets, while remaining free to end-users.

The company generates revenue by earning affiliate commissions from merchants and affiliate networks when referred users complete purchases, and by sharing this revenue with publisher partners via white-label and content solutions. Its direct paying customers are merchants, affiliate networks and media or publisher partners that use its white-label platforms and coupon content to monetise their audiences.