Afiliza
Afiliza is a affiliate commerce company behind cashback and publisher monetisation products.
Analyst Perspective
Afiliza is a France-based affiliate commerce company founded in 2012. It operates Widilo, a consumer-facing cashback, coupons and loyalty platform, and also offers a white-label publisher solution that helps media owners add coupon and deals content to monetise traffic. Its core activity is driving e-commerce traffic and sales to merchants, then earning affiliate commissions on resulting conversions. The business serves two paying customer groups indirectly and directly: merchants and affiliate programmes that pay for performance, and publishers that use Afiliza’s white-label monetisation solution. Consumers use Widilo for free to access savings, cashback and vouchers. This positions Afiliza at the intersection of affiliate marketing, loyalty and publisher commerce monetisation.
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Key insights about Afiliza
Category Differentiation
Afiliza is not a pure affiliate network like AWIN or Tradedoubler. It operates a cashback and coupon consumer platform and a publisher-facing white-label commerce monetisation solution.
Afiliza: About
Afiliza creates value by aggregating merchant offers and converting shopping intent into trackable affiliate sales. On the consumer side, it attracts shoppers with cashback, coupons and loyalty rewards, then shares part of affiliate commission economics with users while retaining margin. On the B2B side, it packages similar affiliate infrastructure, merchant relationships and SEO-oriented commerce content into a white-label solution for publishers, likely combining revenue share with service fees.
How Afiliza Works & Monetises
Business model analysis and core revenue streams
The primary monetisation model is affiliate commission revenue earned on a cost-per-action basis when traffic converts with partner merchants. The consumer Widilo product is free for users and monetised through merchant-paid commissions. The publisher white-label product likely adds a second layer of monetisation through revenue-sharing agreements with media partners and potential managed service fees for setup, operations, optimisation and merchant integration support.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Afiliza: Frequently Asked Questions
What is Afiliza?
Afiliza is a French affiliate commerce company that operates the Widilo cashback and coupons platform and a white-label publisher monetisation product.
Who uses Afiliza?
Online shoppers use Widilo for cashback and discounts, while publishers and media groups use its white-label solution to monetise commerce content.
How does Afiliza make money?
It mainly earns affiliate commissions from merchants for driving sales, and likely supplements this with publisher revenue share and managed service fees.
Company Facts
- Founded
- 2012
- Headquarters
- 57 rue de la Roquette, 75011 Paris, France
- Core Segment
- Publisher & Media Owner
- Company Size
- 10–49
- Official Link
- widilo.com