Adssets
Programmatic advertising software with creative, buying and reporting tools.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Adssets AB
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- Vasagatan 28, 111 20 Stockholm
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- adssets.com
What Adssets does
Adssets combines adtech software and media activation into a unified B2B model. It provides a modular SaaS platform covering creative orchestration, self-serve campaign setup, deal management and reporting, while also facilitating access to curated premium publisher inventory and programmatic transactions. Value is created by reducing workflow fragmentation for buyers and by simplifying activation of premium, brand-safe supply.
Category differentiation
Adssets is a B2B adtech platform for campaign creation, buying and premium deal activation, not a publisher, SSP or consumer-facing app. It is also distinct from a pure agency service because the core offer is software-led.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adssets is a Swedish B2B advertising technology company operating a proprietary platform for campaign creation, audience targeting, programmatic media buying, premium deal activation, creative production and reporting. Its offering is aimed at advertisers, agencies, media buyers and programmatic trading teams that want to manage more of the digital campaign workflow in one system while gaining access to curated premium inventory. The company generates revenue through a mix of software access fees and spend-linked monetisation when campaigns run through its buying and inventory workflows. Financial evidence indicates Adssets was acquired by Execute Media and now sits within the Execute Media Sweden AB group, but it remains active as a distinct operating brand and product suite.
Business model & monetisation
Adssets primarily monetises through recurring software fees for access to its platform modules, combined with transaction- or spend-based revenue tied to media buying, premium inventory activation and programmatic deal execution. Additional monetisation may come from higher-value creative automation and workflow modules bundled into broader platform contracts.
- Platform access and module licensing
- Software Subscription
- Media spend flowing through self-serve and programmatic buying
- Percentage Take-Rate
- Premium inventory and deal activation
- Percentage Take-Rate
- Creative automation and studio usage
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Adssets AB
IAB vendor record: 205
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared special purpose IDs
- 2
- Indexed sellers.json entries
- 20 · adssets.com
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Adssets
What is Adssets?
Adssets is a Swedish B2B advertising platform that combines creative production, campaign buying, premium deal activation and reporting.
Who uses Adssets?
Its users are advertisers, agencies, media buyers, programmatic traders and in-house marketing teams.
How does Adssets make money?
It appears to earn revenue from software access fees and spend-linked fees on media buying, premium inventory and programmatic deal activation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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