Open-Source Publishing & Developer CMS · Data Provider / Broker · AdTech Vendor
AddToAny
Universal social sharing tools for publishers, developers, and marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2006
- Company size
- <10
- Market cluster / sector
- Open-Source Publishing & Developer CMS
- Market role
- Data Provider / Broker · AdTech Vendor
- Official website
- addtoany.com
What AddToAny does
AddToAny creates value by making it simple for websites, apps, and CMS users to add cross-network sharing functionality without building and maintaining separate integrations for each platform. The business appears to prioritise broad free adoption of its widgets and plugins across the open web, building scale and distribution first. Revenue is then generated indirectly through data monetisation tied to aggregated sharing activity, rather than primarily through licence fees or enterprise contracts.
Category differentiation
AddToAny is not a social network or a full social media management suite; it is primarily website sharing infrastructure and related integrations. It is also distinct from adtech buying platforms, as its core function is content sharing enablement rather than media buying or campaign delivery.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AddToAny is a privately held software business centred on universal social sharing tools for websites, apps, newsletters, and CMS environments. Its core product is an embeddable sharing widget and related integrations for WordPress, Drupal, Joomla, Cloudflare, and email, enabling publishers, developers, content teams, and marketers to add multi-network share buttons, floating bars, and share-count functionality across owned properties. The company uses a free distribution model to maximise adoption and reach, then monetises indirectly through aggregated sharing data and related advertiser or data-buyer demand rather than through clear subscription fees. Its customers are primarily businesses operating digital properties, although it also offers browser extensions for consumers as a secondary utility.
Business model & monetisation
The stated commercial model is predominantly ad- and data-funded rather than subscription-led. AddToAny distributes its sharing widgets and plugins free of charge to drive widespread implementation, then monetises through anonymised, aggregated sharing data licensed or sold to advertisers and data buyers. This implies an Ad-Supported and Data Provider model with free software acting as the acquisition layer.
- Aggregated sharing data monetisation
- Ad-Supported
- Free website and CMS sharing tools
- Software Subscription
- Browser extension utility distribution
- Ad-Supported
Products & capabilities
No products with linked sources are available in this view.
Unlock Full Intelligence Profile for AddToAny
Get unlimited access to corporate ownership, historical M&A transactions, verified tech stack telemetry, and live market signals in the interactive Knowledge Graph.
Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about AddToAny
What is AddToAny?
AddToAny is a software service that provides universal share buttons and related integrations for websites, apps, CMS platforms, and newsletters.
Who uses AddToAny?
Its main users are publishers, developers, marketers, site owners, and CMS administrators who want to add social sharing to digital properties.
How does AddToAny make money?
Based on the provided data, it mainly distributes its tools for free and monetises through aggregated sharing data sold or licensed to advertisers and data buyers.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
Continue your research on AddToAny
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.
Unlock full intelligence profile, ownership & live market signals