Ad2.0

Company Leadership Update

The current version of the webpage lists the leadership team of Ad2.0 Internet GmbH, including Jens Kunath as Geschäftsführer, Oliver Deutschmann as Kaufmännischer Leiter, Simon Schechterle as Personalleitung, Dana Gottschalk as Leitung Marketing, Wesley Heydorn as Head of Customer Success, and Insa Menck as Redaktionsleitung.

Ad2.0 Acquires Advertorial.de

Ad2.0 Internet GmbH has acquired Advertorial.de, a Hamburg-based platform that launched in June as a marketplace for premium publishers to directly book advertorials and sponsored posts. Advertorial.de emphasizes editorial integration and clear labeling of advertorials rather than simple link sales. The sale explicitly excludes customer data. Wahid Rahim, the former managing director of Advertorial.de, explains that the deal arose because the model was highly consultative and not scalable, and there was no initial intention to sell. The platform will not continue as an independent operation; Ad2.0 will run Advertorial.de going forward. Rahim notes strong early partner interest from publishers and advertisers, but acknowledges the advisory-heavy model limited scalability. The parties indicate that future projects will remain focused on marketing and B2B topics, with further details not disclosed.

Ad2.0 Focuses on Email Marketing & Advertorials at dmexco 2013

Ad2.0 Internet GmbH, a Hamburg-based online marketing provider employing more than 50 people and focusing on online marketing solutions for mid-sized companies, showcased an Oktoberfest-themed stand at the dmexco 2013 trade fair. The exhibit featured beer, pretzels, and extensive discussions with clients, illustrating the firm’s experiential approach to engaging attendees. The piece documenting the booth is authored by Heiko Sellin of OnlineMarketing.de. Sellin holds a Bachelor’s degree in Sport Journalism & Management from Hochschule Mittweida and previously freelanced for Hamburger Abendblatt, with stints at NDR-Fernsehen and Sport1. The report situates Ad2.0’s presence within broader dmexco coverage, highlighting the booth’s emphasis on live conversations as a marketing touchpoint at a major digital marketing event.