Ad2.0

Ad2.0 Acquires Advertorial.de

Ad2.0 Internet GmbH has acquired Advertorial.de, a Hamburg-based platform that launched in June as a marketplace for premium publishers to directly book advertorials and sponsored posts. Advertorial.de emphasizes editorial integration and clear labeling of advertorials rather than simple link sales. The sale explicitly excludes customer data. Wahid Rahim, the former managing director of Advertorial.de, explains that the deal arose because the model was highly consultative and not scalable, and there was no initial intention to sell. The platform will not continue as an independent operation; Ad2.0 will run Advertorial.de going forward. Rahim notes strong early partner interest from publishers and advertisers, but acknowledges the advisory-heavy model limited scalability. The parties indicate that future projects will remain focused on marketing and B2B topics, with further details not disclosed.

Ad2.0 Focuses on Email Marketing & Advertorials at dmexco 2013

Ad2.0 Internet GmbH, a Hamburg-based online marketing provider employing more than 50 people and focusing on online marketing solutions for mid-sized companies, showcased an Oktoberfest-themed stand at the dmexco 2013 trade fair. The exhibit featured beer, pretzels, and extensive discussions with clients, illustrating the firm’s experiential approach to engaging attendees. The piece documenting the booth is authored by Heiko Sellin of OnlineMarketing.de. Sellin holds a Bachelor’s degree in Sport Journalism & Management from Hochschule Mittweida and previously freelanced for Hamburger Abendblatt, with stints at NDR-Fernsehen and Sport1. The report situates Ad2.0’s presence within broader dmexco coverage, highlighting the booth’s emphasis on live conversations as a marketing touchpoint at a major digital marketing event.

Ad2.0 Oktoberfest for Online Marketers at dmexco

Ad2.0 Internet GmbH, a Hamburg-based online marketing agency with more than 60 employees, organized a dmexco Oktoberfest at Hall 7, Stand A051–A053 during the dmexco fair on September 18–19, 2013. The event offered Bavarian snacks and cold beverages served by hostesses in dirndls and was open to attendees with an interest in online marketing; registration was required but free. In a feature interview, Holger Bickel, managing director of Ad2.0, outlined four focus areas for dmexco: Content Marketing with editorial articles on publisher sites to boost brand visibility and search rankings; Email Marketing for Christmas campaigns using consented contact lists from CARE Verlag and aha.de Internet GmbH (over 15 million addresses); SEO including on-site analysis and long-term link-building; and Video Marketing for affordable corporate videos distributed on client sites and publisher pages. The stand targeted marketing decision-makers, internet entrepreneurs, SEOs, and other online professionals, emphasizing networking as well as knowledge sharing.