COMPANY

Obsidian

Obsidian is a performance marketing agency for search, social, SEO and web.

Analyst Perspective

Obsidian Digital A/S is a Denmark-based digital marketing agency trading as Obsidian. It provides managed marketing services across paid search, paid social, organic social, SEO, website development, analytics and media activation. The company serves business clients, including enterprise and retail organisations, through specialist teams operating from multiple European offices. The company generates revenue from fee-based services, combining ongoing retainers for managed performance marketing and social execution with project-based work for website development, strategy and related delivery. Its commercial model is built around planning, executing and optimising campaigns and digital properties on behalf of advertisers, with pricing shaped by scope, media budgets and service intensity.

Analyst Signal Briefing

Updated: 30 Jul 2026

No strategic news signals detected in the last 90 days.

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Category Differentiation

Obsidian is a digital marketing agency, not the note-taking software company Obsidian.md. It delivers managed marketing and web services rather than a standalone SaaS platform or proprietary adtech product.

Obsidian: About

Obsidian operates an agency and consultancy model. It creates value by managing customer acquisition, audience engagement, search visibility and digital experience execution for business clients. Delivery is service-led rather than software-led, with specialist teams handling campaign strategy, activation, optimisation, reporting and web builds. Growth comes from expanding client accounts across adjacent services such as paid media, SEO, organic social and website development.

How Obsidian Works & Monetises

Business model analysis and core revenue streams

Obsidian monetises through service fees. Core revenue comes from recurring retainers for managed paid media, SEO and social services, supplemented by project fees for website development, landing pages, strategy work and campaign setup. Commercial value scales with client scope, media spend under management, cross-channel support and ongoing optimisation requirements.

Revenue Channels

Managed paid search and social servicesService Fee
SEO and organic social retainersService Fee
Website development and landing page projectsService Fee
Media planning and activation supportService Fee

Recent Signals (Obsidian)

DEV CommunityJun 26, 2026

Open-source compiler for AI agent communication

Developer Ibrahim Kobeissy published /calibrate-comms, an open-source skill implemented inside an Obsidian vault that captures and persists user preferences for how AI agents should write. The tool calibrates nine operational dials (Density, Sequence, Modality, Abstraction, Tradeoff, Detail, Jargon, Tone, Context-giving) via a Quick mode (forced-choice proxies) or Deep mode (fetching open-access instruments when available). Pairwise sample reactions override priors, and a deterministic band-to-rule compiler emits executable directives written into a delimited COMMS-PROFILE block (stored in CLAUDE.md) so multiple agents (notably Claude Code and Codex) can share one source of truth. The author emphasises privacy by keeping populated profiles in a private vault while shipping the public template and an empty placeholder on GitHub. Publication date: 2026-06-26.

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DEV CommunityMay 4, 2026

Synthadoc v0.3.0 Turns Video and Web into Wiki

Synthadoc v0.3.0 expands the open-source knowledge-engineering tool to ingest YouTube video captions and the live web, converting diverse inputs into structured, cross-referenced Markdown wiki pages. The release preserves [MM:SS] timestamps from video captions, generates LLM-written executive summaries, and auto-creates wikilinks to related pages. A new "web search fan-out" decomposes queries into sub-questions, synthesizes top results into multiple pages, and builds cross-references. The unified ingest pipeline now supports PDFs, Office files, images (via vision LLM), web pages, YouTube, search results, and presentations. The project is AGPL-3.0 on GitHub, includes an Obsidian plugin, and defaults to Gemini Flash as the model provider (with alternatives like Claude Code and Opencode). Release date: 2026-05-04.

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DEV CommunityApr 30, 2026

10-Agent AI Product Team in Claude Code

A developer describes building a 10-agent AI product team using Claude Code's Agent Teams feature to orchestrate product development stages (ideation through go-to-market). Each agent is defined as a markdown file in a .claude/agents folder and runs in its own context; agents communicate directly and a lead orchestrator ('Athina') enforces stage gates and runs 'Grill Me' challenge sessions. The author migrated from an OpenClaw setup to Claude Code to reduce infrastructure friction and token costs, splitting agents across Opus 4.6 (open-ended reasoning) and Sonnet 4.6 (procedural checklist work). The workflow uses the Superpowers plugin to enforce TDD, Playwright for E2E QA, and a Codex (GPT) adversarial review step to provide cross-model code review. The post highlights cost, portability, and design-alternatives before commitment.

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Obsidian: Frequently Asked Questions

What is Obsidian?

Obsidian is a Denmark-based digital marketing agency that provides paid search, social advertising, SEO, website development, analytics and media activation services.

Who uses Obsidian?

Obsidian is used by business clients, including enterprise and retail organisations, that need managed performance marketing, social, search and web delivery.

How does Obsidian make money?

Obsidian makes money through agency service fees, including recurring retainers for managed marketing services and project fees for website and strategic work.

Company Facts

Founded
2016
Headquarters
Denmark
Core Segment
Agency & Consultancy
Company Size
201–500
Official Link
obsidianagency.com