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Digital Audio AdTech & Podcasts · AdTech Vendor

ACRCloud

Audio recognition APIs for media monitoring and music identification.

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Profile record updated:

Company facts

Entity type
COMPANY
Founded
2015
Headquarters
Singapore
Company size
<10
Market cluster / sector
Digital Audio AdTech & Podcasts
Market role
AdTech Vendor
Official website
acrcloud.com

What ACRCloud does

ACRCloud operates a B2B software model centred on proprietary audio recognition infrastructure. It builds and maintains fingerprint databases, matching algorithms, and media-processing APIs that customers integrate into their own products or operational workflows. Value is created by enabling reliable identification of music and audio content, real-time broadcast monitoring, metadata mapping, and audience measurement without customers having to build their own recognition stack.

Category differentiation

ACRCloud is a B2B audio recognition and media monitoring software provider, not a consumer music app or a general-purpose cloud infrastructure company. It is distinct from consumer-facing music discovery services because it mainly supplies APIs and enterprise workflows to other businesses.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

ACRCloud is a Singapore-based private software company that provides automatic content recognition technology for audio and broadcast use cases. Its platform offers audio fingerprinting, music recognition, broadcast monitoring, metadata enrichment, audience measurement, second-screen synchronisation, and related speech processing capabilities through APIs, SDKs, and SaaS workflows. The company primarily sells to developers, broadcasters, music streaming services, advertisers, rights organisations, and other media businesses. It makes money through an API-first SaaS model, combining free trial access with usage-based charges and custom enterprise licensing for larger deployments. Its commercial value lies in helping customers identify audio content, monitor media output, enrich recognised tracks with metadata, and power measurement or interactive experiences at scale.

Business model & monetisation

The company uses a SaaS and API-led monetisation approach. Entry is supported by a free trial with full API access, while paid revenue comes from usage-based pricing tied to API calls or audio processing volume, alongside enterprise contracts for higher-scale integrations, monitoring deployments, and customised workflows.

API usage for audio recognition and matching
Pay-per-use / transactional API
Enterprise platform licences for monitoring and workflow deployments
SaaS / software subscription
Metadata enrichment and related data services
API and data access fees
Specialised modules such as second-screen sync and audience measurement
Enterprise software contracts

Products & capabilities

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Competitors & alternatives

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  • Entertainment metadata and CTV content intelligence for enterprises.

  • B2B platform for TV, sponsorship and broadcast media measurement.

  • B2B rights management and content identification software for digital media.

  • Audio recognition app for music discovery, developers and brands.

  • Enterprise AI software for unstructured media, analytics, and hiring workflows.

Recent recorded signals

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Questions about ACRCloud

What is ACRCloud?

ACRCloud is a B2B automatic content recognition platform that provides audio fingerprinting, music recognition, broadcast monitoring, metadata enrichment, and related media analytics tools via APIs and SaaS products.

Who uses ACRCloud?

Its users include developers, broadcasters, music streaming services, advertisers, research firms, rights organisations, and media platforms that need audio identification, monitoring, or measurement capabilities.

How does ACRCloud make money?

It makes money through API and SaaS pricing, using a mix of usage-based charges for processing volume and enterprise licensing for larger-scale integrations and monitoring deployments.

Sources & coverage

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14 publicly documented primary sources and citations linked across the market graph.

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