COMPANY

ACRCloud

ACRCloud is a audio recognition APIs for media monitoring and music identification.

Analyst Perspective

ACRCloud is a Singapore-based private software company that provides automatic content recognition technology for audio and broadcast use cases. Its platform offers audio fingerprinting, music recognition, broadcast monitoring, metadata enrichment, audience measurement, second-screen synchronisation, and related speech processing capabilities through APIs, SDKs, and SaaS workflows. The company primarily sells to developers, broadcasters, music streaming services, advertisers, rights organisations, and other media businesses. It makes money through an API-first SaaS model, combining free trial access with usage-based charges and custom enterprise licensing for larger deployments. Its commercial value lies in helping customers identify audio content, monitor media output, enrich recognised tracks with metadata, and power measurement or interactive experiences at scale.

Analyst Signal Briefing

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Category Differentiation

ACRCloud is a B2B audio recognition and media monitoring software provider, not a consumer music app or a general-purpose cloud infrastructure company. It is distinct from consumer-facing music discovery services because it mainly supplies APIs and enterprise workflows to other businesses.

ACRCloud: About

ACRCloud operates a B2B software model centred on proprietary audio recognition infrastructure. It builds and maintains fingerprint databases, matching algorithms, and media-processing APIs that customers integrate into their own products or operational workflows. Value is created by enabling reliable identification of music and audio content, real-time broadcast monitoring, metadata mapping, and audience measurement without customers having to build their own recognition stack.

How ACRCloud Works & Monetises

Business model analysis and core revenue streams

The company uses a SaaS and API-led monetisation approach. Entry is supported by a free trial with full API access, while paid revenue appears to come from usage-based pricing tied to API calls or audio processing volume, alongside enterprise contracts for higher-scale integrations, monitoring deployments, and customised workflows.

Revenue Channels

API usage for audio recognition and matchingPay-per-use / transactional API
Enterprise platform licences for monitoring and workflow deploymentsSaaS / software subscription
Metadata enrichment and related data servicesAPI and data access fees
Specialised modules such as second-screen sync and audience measurementEnterprise software contracts

Products & Services in Categories

Verified structural categorizations from the graph

Recent Signals (ACRCloud)

ACRCloudApr 20, 2026

Introducing ACRCloud CLI: Streamline Your Audio Recognition Workflow

Introducing ACRCloud CLI: a powerful command-line interface to manage your audio recognition resources, automate tasks, and monitor streams directly from your terminal.

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ACRCloudApr 2, 2026

SoundOn partners with ACRCloud’s new Derivative Works Detection service

The new Derivative Works Detection Service from ACRCloud augments SoundOn’s detection framework with industry-leading audio recognition technology, reinforcing its commitment to responsible music distribution and rightsholder protection.

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AdExchangerJun 28, 2024

HyphaMetrics Shakes Up Leadership Amid Nielsen Patent Dispute

HyphaMetrics is navigating a turbulent period in TV measurement as leadership changes unfold and a long-running patent dispute with Nielsen recedes. CEO Chris Wilson stepped down after about 18 months; President Joanna Drews resumes the CEO role (she led the company in 2019 before Wilson’s arrival). Wilson will stay on as an advisor. HyphaMetrics also added Brian Norris, EVP and CRO of E. W. Scripps, to its board. The startup licenses its panel viewing data to currency players such as VideoAmp, iSpot and Comscore, rather than trying to become a currency itself. Nielsen filed a patent infringement suit against HyphaMetrics in 2021, which Nielsen dropped in June 2024 after HyphaMetrics agreed not to use certain technologies; Nielsen later said the drop was not due to lack of evidence. Drews says the leadership shake-up should position HyphaMetrics for growth, and the company intends to continue selling/licensing data to a broad set of clients while pursuing partnerships including with Nielsen.

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ACRCloud: Frequently Asked Questions

What is ACRCloud?

ACRCloud is a B2B automatic content recognition platform that provides audio fingerprinting, music recognition, broadcast monitoring, metadata enrichment, and related media analytics tools via APIs and SaaS products.

Who uses ACRCloud?

Its users include developers, broadcasters, music streaming services, advertisers, research firms, rights organisations, and media platforms that need audio identification, monitoring, or measurement capabilities.

How does ACRCloud make money?

It makes money through API and SaaS pricing, using a mix of usage-based charges for processing volume and enterprise licensing for larger-scale integrations and monitoring deployments.

Company Facts

Founded
2015
Headquarters
Singapore
Core Segment
AdTech Vendor
Company Size
<10
Official Link
acrcloud.com