Accedo

Apple Losing Billions, Other Streamers Face Survival Risk

A State of Streaming brief (published 2026-03-23) highlights intense competition among major streaming platforms — Netflix, Apple, Hulu and Disney — and questions the long‑term profitability of smaller players. The piece cites reporting that Apple has a $4.5 billion production budget and is losing roughly $1 billion annually on its streaming service. Abdul Haleem, Head of Business Development – APAC at Accedo.tv, comments that very few streaming providers are likely to emerge profitable amid fierce competition and shifting viewer preferences. The note frames Apple’s capacity to absorb losses as an asymmetric advantage that may pressure rivals and shape consolidation and monetization strategies in the CTV/OTT market.

FloSports Launches Native Apps on Samsung and Vizio TVs

FloSports has expanded distribution with native apps for Samsung and Vizio smart TVs, with an LG app planned later in the year. The apps, built in partnership with Accedo, allow users to subscribe directly through the TV using Samsung's and Vizio's payment systems. FloSports also plans a free ad-supported (FAST) FloHockey channel as a customer-acquisition funnel. The move follows a Series D funding round of over $100 million and aims to better match the service’s distribution to viewer behavior — StreamTV Insider reported two-thirds of the platform’s live viewership already occurs on CTVs and the company has more than one million subscribers.

Deutsche Telekom & Accedo Build XR Sports App

Deutsche Telekom is partnering with Accedo to develop an XR sports streaming application for MagentaSport. The interactive app will ingest Magenta’s live football streams and data into Accedo’s XR platform, Accedo Xtend, delivering features such as live statistics, multi-camera feeds, player cards, and 3D sponsored experiences. Video is constrained by high-quality, low-latency delivery via Ateme and HISPlayer. The XR experience aims to extend MagentaSport beyond traditional TV by displaying the match in the viewer’s surrounding space on a VR headset, with replays from different angles and overlaid team/player information. The project is positioned ahead of Euro 2024, during which Deutsche Telekom holds German TV rights, and signals an emphasis on immersive fan engagement and potential sponsorship opportunities for the telco. Executives from both sides emphasize the potential of spatial interactive user engagement for live sports and rapid deployment capabilities of the platform.