Corporate Ownership

Who owns OBI Advertising?

Based on verified corporate hierarchy telemetry for 2026, OBI Advertising is owned by OBI and Tengelmann-Unternehmensgruppe.

Parent Company & Controlling Organization

Corporate entities holding a majority stake, operating ownership, or direct subsidiary control.

OB

OBI

Parent Company

DIY retailer combining stores, e-commerce marketplace and retail media.

TE

Tengelmann-Unternehmensgruppe

Parent Company

Family-owned German holding and investment group.

Unlock the OBI Advertising Ecosystem.

Explore all relationships in Polaris7. See exactly how OBI Advertising connects to the rest of the market, including corporate ownership, technology integrations, and competitive peers.