Who competes with YouTube?
Based on our market intelligence graph, the primary direct competitors to YouTube include Audiomack, Bouygues, WildBrain alongside 9 other identified alternatives.
Competitive dynamics are verified through market documentation and vendor positioning.
Audiomack
AlternativeMusic streaming platform for listeners and independent artists.
Bouygues
AlternativeFrench group spanning broadcaster-led media and telecom services.
WildBrain
AlternativeChildren's IP company spanning production, distribution, advertising and licensing.
Rumble
AlternativeVideo platform combining creator content, subscriptions and self-serve advertising.
Meta
AlternativeConsumer social platforms monetised through advertising, subscriptions and VR commerce.
Spotify
AlternativeAudio streaming platform with subscriptions, ads and creator tools.
17LIVE
AlternativeLive streaming social platform monetised through gifting, subscriptions and commerce.
Twitch
AlternativeLive streaming platform for creators, gaming audiences, and advertisers.
Deezer
AlternativeMusic streaming platform with subscriptions, advertising and partner monetisation.
Odysee
AlternativeDecentralised video platform for creators and viewers.
The Trade Desk
AlternativeIndependent DSP for omnichannel programmatic advertising on the open internet.
Enthusiast Gaming
AlternativeGaming media network monetising audiences through ads, subscriptions and events.
Unlock the YouTube Ecosystem
Explore 120+ relationships in Polaris7. See exactly how YouTube connects to the rest of the market, including parent companies, platform integrations, and direct competitors.