WildBrain

WildBrain operates an integrated entertainment IP model. It develops or manages children's and family content, distributes that content to broadcasters, streamers and digital platforms, monetises audience attention through advertising sales, and extends franchises into consumer products and brand partnerships. This creates value by turning the same underlying IP into multiple revenue streams across media, digital publishing and licensing.

WildBrain is a Canadian children's and family entertainment company that creates, owns, manages, distributes and monetises content and intellectual property across television, streaming, digital video and consumer products. Its operating footprint spans studio production, digital audience engagement, YouTube network monetisation, content distribution and global licensing/franchise management. In practice, it functions as both a publisher and media owner and a rights-led entertainment business with ancillary advertising and licensing services.

The company makes money through several revenue streams: production fees from broadcasters and streaming platforms, licensing fees from distribution deals, advertising revenue from YouTube and media solutions sold to brands and agencies, and royalties or commissions from franchise and consumer products licensing. Its customers are therefore a mix of broadcasters, streamers, advertisers, agencies, rights holders, licensees and consumer products partners rather than end consumers directly.