WildBrain

The company operates an integrated children’s entertainment and brand‑licensing model. Its studio arm develops and produces animated and live‑action series, funded via production fees, commissions and co‑production arrangements with broadcasters and streaming platforms, and via exploitation of its content library. Its digital media arm manages a large network of kids’ channels and videos on YouTube and related platforms, aggregating audience scale to sell advertising and enter revenue‑share deals with platforms and content partners. Its licensing and franchise management arm represents both owned and partner intellectual property, designing and executing consumer‑products, merchandising and location‑based licensing programmes worldwide and earning agency commissions and royalties. These elements reinforce each other: content builds audience and brand equity, which supports consumer‑products licensing and further content production.

WildBrain Ltd. is a Canadian children’s and family entertainment company that produces, distributes and monetises animated and live‑action content across television, streaming and digital platforms. It operates a large animation studio in Vancouver, runs a substantial kids’ AVOD network on YouTube and YouTube Kids, and manages consumer‑products and franchise licensing programmes globally, including an ownership stake in the Peanuts franchise via Peanuts Worldwide.

The company generates revenue from production and distribution of content for broadcasters and streamers, advertising sales and revenue‑share on its digital video networks, and licensing and franchise management for owned and third‑party intellectual property. Its direct customers are broadcasters, streaming platforms, advertisers, brand and IP owners, licensees, retailers, and other commercial partners; children and families are the end‑audience but are not the paying customers.