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Lead DevelopmentFACT · 4/5•10 Jul '26•Via OnlineMarketing.de

Google adds AI-labeling for ads

Google has introduced a new info panel called “How this ad was created” in the My Ad Center to indicate when generative AI was used to create or edit ad elements. The feature is rolling out for Google Search, Discover and YouTube and can report that ad elements (people, places, objects, events, or text) were generated or modified with generative AI. Google will automatically add the label when its own generative AI tools are used; advertisers can also declare AI use for assets created with third‑party services, which may leave gaps if not declared. Depending on local requirements such as the EU AI Act, labels may be shown directly on ads. Google also references invisible provenance signals like SynthID and prior policies on synthetic or altered content in sensitive contexts.

•Google launched an info panel named “How this ad was created” in My Ad Center to indicate use of generative AI for ad creation.
•The AI-labeling feature is being introduced for Google Search, Discover and YouTube.
•Google will automatically add the AI creation label when advertisers use Google-owned generative AI tools.

Entities:Google Alphabet OnlineMarketing.de

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