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Verified market signals· Filtered by "Generative AI in Creative Production"

Lead DevelopmentFACT · 4/5•8 Oct '26•Via Digiday

OK Future's AI 'Pressure Cooker' Campaign for Goodwipes

Former MullenLowe U.S. CEO Frank Cartagena launched creative shop OK Future to test generative AI's potential for a small agency. Their first project, a spoof of OpenAI's Astra ad for personal hygiene brand Goodwipes, was produced in four days using AI tools like ArtCraft, Seedance, and OpenAI's Astra model, cutting projected production costs from $700,000. The campaign, 'Meet Asstra,' gained over 1.5 million views on Reddit. However, Cartagena described the pace as 'unsustainable' and a 'pressure cooker,' with team members working around the clock and even threatening to quit. Goodwipes' SVP of Marketing, Meredith Diehn, emphasized trust in Cartagena and the value of experimenting with AI. The article highlights the growing use of AI in creative production, with 73% of marketers using GenAI for visual content and Gartner forecasting AI software spending to reach $981 billion by 2029.

•OK Future, founded by former MullenLowe U.S. CEO Frank Cartagena, produced a generative AI-powered social spot for Goodwipes in four days.
•The campaign 'Meet Asstra' reduced projected production costs from $700,000.
•The spot gained over 1.5 million views on Reddit and more than 800 shares.

Entities:OpenAI Gartner WARC TikTok

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