Market Signals Stream

Follow the developments that change your market view.

Explore reported company developments across advertising, media and technology. Read the event, examine its source and open the company context before drawing a conclusion.

Read market signals Methodology & sources

Reported developments.

All AdTech MarTech CTV & Streaming Retail Media AI & Data Gaming SaaS & Enterprise

Verified market signals· Filtered by "Deprecation"

Lead DevelopmentFACT · 4/5•27 Aug '26•Via https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published

Google DV360 API: October 2026 Deprecations

Google's Display & Video 360 (DV360) API team announced three unversioned changes taking effect in October 2026 that may impact integrations and structured data file uploads. Effective October 1, 2026, advertisers will no longer be able to exclude specific digital content labels or exclude the majority of sensitive categories via DV360 targeting options and related Structured Data File columns. Effective October 12, 2026, creators must provide a business name and logo when creating or updating YouTube responsive ads if parent-advertiser defaults are not set. The announcement points developers to the DV360 'Announced Deprecations' documentation and a Google Advertising and Measurement Discord community for questions.

•Google announced three unversioned changes to the Display & Video 360 API and Structured Data Files that take effect in October 2026.
•Starting October 1, 2026, excluding specific digital content labels via targeting (TARGETING_TYPE_DIGITAL_CONTENT_LABEL_EXCLUSION) will no longer be supported.
•Starting October 1, 2026, excluding the majority of sensitive categories via targeting (TARGETING_TYPE_SENSITIVE_CATEGORY_EXCLUSION) will no longer be supported.

Entities:Google Discord

Read full signal analysis Original source

Real-Time Intelligence

Track market developments in real time

Receive verified signals, competitor movements, and executive briefings directly in your custom Watchlist.

Get started free Create Watchlist

A public stream is the starting point.

A Watchlist defines the company scope for your monitoring. Briefings connect relevant new findings back to that scope.

Explore Monitoring & Briefings

Before you explore.

Understanding reported signals and cadence.

Is every signal a confirmed strategic shift?: No. A reported event and an interpretation of its significance are different things. Check the original source and distinguish the facts from the analysis.
Will a Watchlist send a briefing every day?: Monitoring runs daily by default. If no relevant new findings are available, Polaris7 does not create or send an empty briefing.

Make the stream relevant to your company scope.

Create a Watchlist to focus monitoring on the companies you follow. Monitoring runs daily by default; briefings appear when relevant new findings are available.

Start free in Explorer Explore monitoring