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Lead DevelopmentFACT · 4/5•31 Aug '26•Via Meedia

The Trade Desk Integrates Gracenote for CTV Contextual Targeting

The Trade Desk has integrated program metadata from Gracenote, a Nielsen company, into its demand-side platform (DSP). This integration allows CTV advertisers to target campaigns and receive reports based on specific show-level content—such as genres and themes—rather than relying solely on user identities and behavioral data. While Gracenote provides global and regional data, including coverage for European markets like Germany, France, Spain, Italy, and the UK, actual local effectiveness will depend on the participation of connected supply partners. This step represents a strategic expansion for The Trade Desk into contextual, non-addressable targeting, strengthening its portfolio against declining addressability.

•The Trade Desk integrated Gracenote's content database to bring show-level content intelligence to its CTV DSP.
•The partnership enables advertisers to combine show-level metadata (genres, themes) with audience data and analyze post-campaign performance on a program level.
•A Gracenote survey revealed that 91% of US programmatic buyers view the lack of show-level data as a key limitation for CTV campaigns.

Entities:The Trade Desk Gracenote Nielsen

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