Tinder Expands IRL Events Amid Gen Z Shift
Match Group told analysts on its Q2 earnings call that Tinder is expanding its in-person Events feature from an initial Los Angeles beta to dozens more cities. The Events tab, introduced in March, has run more than 60 curated local experiences and achieved strong engagement among young users in L.A. Match reported Tinder’s monthly active users were down 7% in Q2 and said revenue for its flagship app declined, a result that contributed to after-hours stock weakness. Match plans to have the Events tab in 26 cities by the end of September and in 75 cities by the end of 2026, using a low-cost model based on partnerships with event providers to scale real-world social experiences and potentially drive re-engagement.
- •Match Group reported Tinder’s monthly active users declined 7% in Q2.
- •Match Group said Tinder’s flagship app saw a revenue decline in the quarter, contributing to the company’s stock falling by over 10% in after-hours trading.
- •Tinder launched an in-app Events tab in March in Los Angeles and has featured more than 60 events since debut.
