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Lead DevelopmentFACT · 4/5•1 Oct '26•Via Horizont

Zalando and ERGO Transform Video Production with Google AI

At the YouTube Festival 2026, Lounge by Zalando and ERGO showcased how they leverage Google AI to revolutionize video production. Lounge by Zalando halved its production time for the Black Friday 2025 campaign using Veo 3 and Imagen 3, reducing it from three months to 1.5 months. ERGO is piloting an 'Agentic Gen AI Marketing Engine' with Deloitte and Google, which automates the creation of localized YouTube video ads from simple inputs. The engine generates up to 50 assets per month, a 20-fold increase, and cuts production time from weeks to days. Both companies emphasize maintaining brand identity and human oversight. YouTube's higher ROI compared to linear TV (90%) and paid social (70%) drives budget shifts, according to studies by Ekimetrics and Nielsen.

•Lounge by Zalando reduced campaign production time from 3 months to 1.5 months using Google AI (Veo 3, Imagen 3).
•ERGO is piloting an 'Agentic Gen AI Marketing Engine' with Deloitte and Google to automate YouTube video creation.
•The ERGO engine can produce up to 50 video assets per month, a 20-fold increase from current levels.

Entities:Zalando ERGO Google Deloitte

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