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Lead DevelopmentFACT · 4/5•29 Sept '26•Via AdExchanger

Amazon Ads Unveils Agentic DSP, Conversational Ad Formats

At its unBoxed event in San Francisco, Amazon announced a major agentic overhaul of its advertising platform. The Amazon Ads console is being rebranded as 'Amazon Ads Agent', and the Amazon DSP becomes a default agentic chatbot experience. New ad formats include 'Branded Conversations', an in-chatbot unit allowing multi-turn shopping conversations, and 'Sponsored Prompts', which suggest products in response to searches. Advertisers can use 'Conversational Briefs' to guide AI recommendations, but cannot cherry-pick reviews. Additionally, Amazon launched 'Request Reviews for Sponsored Ads', a cost-per-click ad format that prompts buyers to leave reviews, capped at 1,000 reviews per product.

•Amazon rebrands its Ads console to 'Amazon Ads Agent'.
•Amazon DSP becomes a default agentic chatbot experience.
•New ad format 'Branded Conversations' enables multi-turn shopping conversations.

Entities:Amazon Ads Amazon

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