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Lead DevelopmentFACT · 4/5•6 Oct '26•Via The Drum

Best Buy Ads Expands Commerce Media Beyond Retail

Best Buy Ads showcased at 'The Drop' an expansion of its commerce media ecosystem, moving beyond retailer-owned properties. Key announcements include the launch of Best Buy CTV, partnerships with Amazon Fire TV, LG, and Roku, opening Best Buy Studios to brands, expanding its creator program, and planning a TikTok Shop launch. This signals a shift towards full-funnel media, where commerce media follows consumers across CTV, social, and in-store experiences. Best Buy also introduced multi-touch attribution and expanded incrementality testing, supported by Circana research showing its ads influence purchases beyond Best Buy's channels. The company's marketplace grew to over 1,200 sellers and nearly one million SKUs, with international sellers added. The article emphasizes that commerce media is becoming a customer-centric ecosystem, integrating content, media, and commerce.

•Best Buy Ads launched Best Buy CTV and partnerships with Amazon Fire TV, LG, and Roku.
•Best Buy Studios is now open to brands for content creation and experiential activations.
•Best Buy plans to launch a TikTok Shop later this year.

Entities:Best Buy Amazon LG Electronics LG Roku TikTok Circana

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