Observed Signal · Aug 17, 2026 · Hiring · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
ZipMedia hires ex‑Mediaplus Co‑CEO
Zurich-based media agency ZipMedia expanded its executive management at the start of August by adding Pascal Fröhli and Natascha Widmer as Managing Directors. Fröhli joins from Mediaplus Suisse AG, where he was Co‑CEO until leaving at the end of 2025 for a private break. Widmer, who has worked at ZipMedia since 2018 and previously served as Head of Online, is promoted to Managing Director. Together with founders Caroline Nünlist and Thomas Rüttimann, the two appointments create a four-person management team. ZipMedia, an independent owner-managed agency founded in 2003 in Zurich-Seefeld, reports a staff of 15 media specialists.
Local agency leadership hires at a small independent firm; limited broader AdTech/MarTech impact.
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Key Takeaways & Evidence Grounding
- ZipMedia added Natascha Widmer and Pascal Fröhli to its executive management effective early August 2026.
- Pascal Fröhli was previously Co‑CEO of Mediaplus Suisse AG and left that role at the end of 2025 for a private sabbatical.
- Natascha Widmer, employed at ZipMedia since 2018 as Head of Online, was promoted to Managing Director.
- Fröhli and Widmer will join founders Caroline Nünlist and Thomas Rüttimann to form a four‑person management team.
- ZipMedia was founded in 2003 in Zurich-Seefeld and employs 15 media specialists (company claim).
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