Observed Signal · May 28, 2024 · Funding · Source: Tech.eu · Impact: 2/5 · Sentiment: Positive
ZeFi raises €1.6M for behavioural analytics
Italian SaaS startup ZeFi has raised €1.6 million in a funding round for its machine-learning-powered behavioural analytics platform. The company enables businesses to analyse user interactions and identify growth and cost-reduction opportunities, helping clients understand customers, reduce churn, and increase loyalty. The round was led by 360 Capital and 14Peaks Capital, with participation from B-Heroes, BIT, Secways, Aticco Ventures, Growth Engine, Vento, Exor Ventures, and Lakestar's Halo angel program. ZeFi works with international clients and has taken part in programmes such as AWS Startup Loft and NVIDIA Inception; in 2023 it was included in Slush 100 Europe and received Product of the Day on ProductHunt. The funds will be used to fuel technology development and accelerate commercialisation in Europe. Founder and CEO Aurora Maggio said the capital will help attract tech talent and deliver high-quality products.
A €1.6M funding round for a European behavioural analytics SaaS highlights continued investor interest in customer analytics and MarTech tools, though the deal size is relatively small.
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Key Takeaways & Evidence Grounding
- ZeFi raised €1.6 million in a funding round.
- The round was co-led by 360 Capital and 14Peaks Capital.
- ZeFi provides an ML-powered behavioural analytics platform to help businesses reduce churn and increase loyalty.
- The funding will support technological development and accelerate commercialisation in Europe.
- Aurora Maggio is founder and CEO of ZeFi.
Connected Companies & Entities
2 Entities mapped“The round was led by 360 Capital, a leading Italian-French fund based in Paris and Milan, and 14Peaks Capital....”
“Halo, the angel program of Lakestar....”
Ontology Mapping & Concepts
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