360 Capital

ID5 Secures $20 Million to Expand Identity Solutions Globally

ID5, an identity provider, announced a $20 million Series B funding round on April 9, 2024, led by TransUnion and S4S Ventures, bringing total funding to roughly $27 million since 2021. The round included participation from Progress Ventures, Seventure Partners, 360 Capital Partners, Axio, and Aperiam Ventures. CEO Mathieu Roche noted the market is consolidating around a few scaled alternative IDs as third-party cookies fade. ID5 claims nearly 50% of online ad transactions involve its identifier (per Sincera) and cites deployment on more than 66,000 websites. The company aims for about 90% market penetration and plans to expand publisher partnerships outside the US and Europe to Brazil, Australia, and India, supported by investment in R&D, engineering, and sales. ID5 also highlights partnerships with TransUnion, The Trade Desk, and Lotame, with TransUnion as an investor and board member.

ID5 Raises $6M in Series A Funding

ID5 announced a $6 million Series A funding round, with 360 Capital Partners leading and Alliance Entreprendre and Progress Ventures joining. CEO Mathieu Roche discussed plans to accelerate development, noting ID5 has been profitable for a year and currently employs around a dozen people, with intentions to double the team this year. The company will invest in infrastructure, including a new data center and expanded US data protection and storage capabilities. Roche described ID5 as a neutral, universal identity currency for digital advertising, essential as third‑party cookies fade and Google moves to end cookie support within a year. The interview also explored the competitive landscape of identity solutions, emphasizing the need for a collective industry transition and highlighting ID5’s potential to address targeting, frequency capping, and measurement across platforms.

ID5 Raise $6m in Series A Funding - ExchangeWire.com

ID5, the privacy-first identity solution provider, announced a USD 6 million Series A funding round led by 360 Capital Partners, with Alliance Entreprendre and Progress Ventures joining as new investors alongside existing backers. The funds will be used to expand ID5's global operations, with a focus on the US market, and to invest in technology infrastructure, product development, and team growth. Since its 2017 launch, ID5's Universal ID service has been adopted by hundreds of publishers and ad tech platforms, reaching over 600 million consumers daily. Industry voices cited in the piece highlight the importance of a privacy-safe, open web identity as an alternative to cookie-based tracking and walled gardens.